CPM / CPC Benchmark Comparator
Select an advertising channel and your industry vertical to see indicative UK CPM and CPC benchmark ranges, what drives the variance, and how that channel compares to the alternatives. Use this to sense check quotes you have received from platforms or agencies.
| Channel | CPM range | CPC range |
|---|
These are indicative ranges for typical UK campaigns, not quotes. Actual costs vary by targeting, seasonality, creative quality, bidding strategy, and account history. Use them to sense check what platforms or agencies quote you, not as a guarantee of price.