Plain guides to advertising budgets, channels and the rules that govern them
Each one works through a real question, such as how much to budget for Google Ads, which channel suits a small business, or what the ASA requires before an advert goes live. Written for people who need to act on what they read, not file it away.
Calculate your result with the A/B Test Significance Calculator Calculate your spend with the Ad Budget CalculatorGuides for every stage of an advertising plan
These guides are for business owners and marketers planning their own advertising, covering channels, budgets, and the rules that govern UK ads.
How to Use the A/B Test Calculator
A step-by-step guide to running A/B test significance checks on your ad campaigns — what to enter, what the result means, and when to act on it.
Read guide How to Use the Ad Budget Calculator | Advertise.co.ukHow to Use the Ad Budget Calculator
How to set an advertising budget that matches your goals — a guide to the inputs, outputs, and assumptions behind the Ad Budget Calculator.
Read guide How to Use the CPM & CPC Benchmark Comparator | Advertise.co.ukHow to Use the CPM & CPC Benchmark Comparator
What CPM and CPC benchmarks mean, how to read yours against UK averages, and what to do when your numbers look high — a guide to the comparator tool.
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