AA/Warc: UK adspend set to rise by 9.9% in 2026
Total advertising investment will reach £51.3bn in 2026, an upward revision of 1.8 percentage points on July's forecast, according to the...
Regulatory rulings, platform pricing changes and shifts in UK ad spend, covered with enough context to tell you whether a headline actually changes anything for your own campaigns.
Calculate whether your test result is significant Calculate your advertising budgetRegulatory changes, platform updates and market shifts that affect how UK businesses advertise.
Total advertising investment will reach £51.3bn in 2026, an upward revision of 1.8 percentage points on July's forecast, according to the...
The golden quarter looks set to be the most glittering yet for the UK advertising industry, with adspend forecast to reach £14.0bn in Q4...
The latest Advertising Association/WARC Expenditure Report forecasts UK advertising investment will reach £14 billion (€16.7bn) in Q4 202...
Total ad investment is set to hit £51.3bn in 2026, an upwards revision of 1.8 percentage points on July's forecast, according to the...
The ruling, published on October 28, 2026, found the ad was not responsibly targeted and breached the CAP Code's social responsibility rule...
UK ad spend forecast to reach £51.3bn in 2026 UK advertising investment is forecast to reach £14.0bn in the fourth quarter of 2026, up 8.2% year on year, according to the latest Adverti...
News analysis, opinion and insight for media and advertising professionals [!...
AA/WARC forecasts 9.9% growth in UK ad spend this year, reaching £51.3bn, with retail media and social media leading the expansion.
GitHub Enterprise Cloud customers working with an account team can now get Copilot for every licensed user with no separate subscription, paying only for metered AI usage. GitHub also introduced the...
Amazon ECS now supports GPU sharing through NVIDIA Multi-Process Service, letting multiple tasks run on one GPU with per-container memory limits and optional compute ceilings. It works on ECS Managed...
OpenAI says GPT-6.1 Terra's standard API rates, $1 per million input tokens and $5 per million output tokens, are 50% below GPT-6.1 Sol's. Its system card reports restriction workarounds in 29.6% of...
GitHub's assisted permissions mode, now generally available in Copilot CLI, the Copilot app and VS Code, has a model approve requests it judges safe and sends the rest to the developer.
Google Cloud's remote MCP server for Oracle AI Database@Google Cloud is now generally available, letting agents run SQL under IAM controls. Bidirectional Iceberg access and BigQuery federation with...
IBM is pairing its newly generally available Agent Identity with HashiCorp Vault 2.2 to give AI agents short-lived, least-privilege credentials that can be revoked in real time. watsonx Orchestrate...
Gemini 4 Carbon, Google's newest frontier model, goes first to a subset of cyber defenders through the Fairwind Program this week. Google says developers, businesses and consumers get it once...
Salesforce added hard AI spending limits, a FinOps Dashboard and an Agent Kill Switch to Agent Fabric, available now. Agent Evals and API Evals, which test agents and the APIs they depend on, enter...
The Kubernetes community formed a Workload Conformance Working Group to write a per-version specification and upstream test tooling for how workloads behave at runtime. It is aiming for a stable...
Intel says it intends to keep Classiq's quantum software working on other companies' hardware after it buys the startup. Intel didn't disclose a price; Ctech reported $2.3 billion, and the deal is...
Georgia Tech researchers have given AI users another reason to worry about their privacy by developing a forensic tool that can recover deleted AI chats from a phone. People are increasingly using AI...
AA/WARC forecasts 9.9% growth in UK ad spend this year, reaching £51.3bn, with retail media and social media leading the expansion.