What's running across UK advertising right now

A running record of campaigns across television, cinema, radio, out-of-home, print, online video and social, updated as new ones are reported. Each credit and figure is quoted from the publication that carried the story, not estimated by us.

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The campaign register

Brand, agency, director and production company, media channels, release date, spend where a publication states one, and any award named in the coverage. Every field comes from the trade press report it links to.

Channel 4 — Educating Yorkshire: School's Back Channel 4

A single-take film for Channel 4 promoting the return of Educating Yorkshire, made with over 400 pupils who wrote the script, acted, shot the film, composed the music and bought the media, directed by Dougal Wilson.

  • Director Dougal Wilson of Blink Productions source

Waitrose — The Perfect Gift Waitrose

A four-minute Christmas rom-com film for Waitrose featuring Keira Knightley and Joe Wilkinson meeting at the Waitrose cheese counter, directed by Molly Manners.

  • Agency Wonderhood Studios source
  • Awards Multiple British Arrows in 2026, including Gold for Seasonal Celebrations and Best Over 90 Second Commercial source
  • Director Molly Manners of Biscuit Filmworks source

ASA — UK-wide ad campaign Advertising Standards Authority

A UK-wide multimedia campaign for the Advertising Standards Authority designed to build public awareness, confidence and trust in advertising and its self-regulatory system, featuring brands including Tesco, Marmite, IRN-BRU, Lloyds and Churchill.

  • Agency Creative by The Leith Agency; media planning by MediaCom London source
  • Media channels TV, print, online, cinema, out-of-home source

ASA — UK-wide ad campaign ASA

A multimedia consumer-facing campaign for the Advertising Standards Authority featuring well-known brand icons from Tesco, Marmite, IRN-BRU, Lloyds and Churchill, designed to build public awareness and trust in UK advertising self-regulation.

  • Agency The Leith Agency (creative); MediaCom London (media planning) source
  • Media channels TV, print, online, cinema, out-of-home source

Irn-Bru — We're Made in Scotland from Girders Irn-Bru

An Irn-Bru World Cup ad reviving the 1980s 'Made in Scotland from Girders' slogan, featuring cameos from Susan Boyle, Franz Ferdinand's Alex Kapranos, comedian Paul Black and midfielder John McGinn.

  • Agency Lucky Generals source
  • Awards Topped System1's 2026 World Cup ad study with the maximum 5.9 stars source
  • Director GRANDMAS, through Academy Films source

McVities — There's Only One McVities

A TV ad for McVities biscuits featured in Thinkbox's Breaking Ads gallery for the week of 25 September 2026.

Three UK — Let Fun In Three UK

A TV ad for Three UK featured in Thinkbox's Breaking Ads gallery for the week of 25 September 2026.

Three UK — Let Fun In Three UK

A TV ad campaign for UK mobile network Three UK.

The Ministry of Justice — You've got the Makings of a Magistrate The Ministry of Justice

A UK TV ad for the Ministry of Justice encouraging members of the public to consider becoming magistrates.

  • Brand The Ministry of Justice source
  • Media channels TV source

Tesco — For The Love Of It Tesco

A UK TV, OOH, radio, print and social campaign using heightened drama and humour to show shoppers resisting the urge to give up beloved branded favourites when money is tight, anchored to Tesco's Everyday Low Prices commitment.

  • Agency BBH London source
  • Media channels tv, out-of-home, radio, print, social source

Monzo — Get Busy Living Monzo

Monzo's first global brand platform, consisting of ten single-shot films directed by Daniel Wolfe and narrated by Olivia Colman, depicting ordinary life moments without money appearing on screen.

  • Director Daniel Wolfe source

Missing People — Based on a True Story Missing People

A campaign for Missing People in which a long-form film set inside a TV writers' room, featuring actors sifting through real missing persons cases for their narrative value, uses satire to challenge the true crime genre's relationship with real cases.

Warburtons — Baker Street Warburtons

A campaign marking Warburtons' 150th anniversary, featuring Morgan Freeman narrating the family's baking history, extended by a two-day experiential stunt renaming Baker Street Underground station 'Bakers Street' with Freeman's voice replacing platform announcements.

  • Director Declan Lowney, through Merman source

Coral — We're here for it Coral

A TV ad for Coral bookmakers featured in Thinkbox's weekly breaking ads gallery for UK television.

Confused.com — Laughing 'til the Cow Comes Home Confused.com

A TV ad for Confused.com featured in Thinkbox's weekly breaking ads gallery for UK television.

Audi — After Dark Audi

A TV ad for Audi featured in Thinkbox's weekly breaking ads gallery for UK television.

Skoda — Shhhkoda Skoda

A TV ad for Skoda featured in Thinkbox's weekly breaking ads gallery for UK television.

Paddy Power — Why the Football Not? Paddy Power

A TV, OOH and social campaign by BBH London for Paddy Power celebrating British football fandom, fronted by Danny Dyer and Peter Crouch, shot at Brentford FC and directed by Max Barden through Anonymous.

The Collective — The dairy shaker-uppers The Collective

A UK TV ad for dairy brand The Collective, featured in Thinkbox's weekly Breaking Ads gallery posted 18 September 2026.

Hawkstone — World Cup TV debut Hawkstone

Hawkstone's first ever TV ad, featuring Kaleb Cooper, aired just before England's World Cup campaign opener in June 2026.

easyJet — Drop Everything easyJet

An out-of-home campaign for easyJet featuring a deliberately half-finished billboard, part of a 'Drop Everything' push promoting last-minute travel.

  • Media channels out-of-home source

Moju — Bring on the Boom Moju

Lloyds Bank — Bank On Lloyds Lloyds Bank

  • Media channels out-of-home, tv, online-video, digital, social source