Get Started

Every UK advertising channel, in one place

Search, social, TV, radio, out-of-home and more: see how each one is priced, who it suits and what it takes to get results, before you put money behind any of them.

Check your test results with the A/B Test Significance Calculator Work out your spend with the Ad Budget Calculator

The channels

How search, social, video, TV, radio, out-of-home, print, direct mail, podcast and retail media are bought, what each tends to cost, and who tends to use them.

Amazon Ads Amazon

Amazon Ads is Amazon's retail advertising platform offering sponsored product placements and display ads to reach shoppers with high purchase intent.

  • Ad formats Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Video Ads, Audio Ads, Streaming TV Ads. source
  • Cost model Cost-per-click model with average CPCs ranging from $0.50 to $3.00 depending on product category. source
  • Minimum spend $1,000/month minimum recommended; varies by ad type source

LinkedIn Ads LinkedIn

LinkedIn Ads is LinkedIn's B2B advertising platform allowing targeting by job title, company, industry, and seniority across its professional network.

  • Ad formats Sponsored Content, Message Ads, Dynamic Ads, Text Ads, Video Ads, Carousel Ads, Lead Gen Forms, Document Ads, Conversation Ads. source
  • Audience reach Over 45 million members in the UK. source
  • Cost model Minimum daily budget $10; typical CPC $5–$15; CPM $30–$50; higher costs reflect professional audience value source
  • Minimum spend LinkedIn states advertisers can start with a $10 minimum daily budget. source
  • Targeting Job title, function, seniority, company name, company size, industry, skills, groups, interests, demographics, matched audiences. source

TikTok Ads TikTok

TikTok Ads is TikTok's self-serve advertising platform for short-form video ads targeting Gen Z and Millennial audiences.

  • Ad formats In-Feed Ads, TopView, Branded Hashtag Challenges, Branded Effects, Spark Ads, Collection Ads, TikTok Shop. source
  • Audience reach Around 24 million users in the UK source
  • Cost model Average CPC of $1 and average CPM of $10. source
  • Minimum spend Campaign-level daily budgets above $50; ad-group daily budgets above $20. source
  • Targeting Interest, behaviour, and lookalike audience targeting; content-recommendation algorithm surfaces ads based on early engagement signals source

Meta Ads Meta

Meta Ads is Meta's advertising platform covering Facebook, Instagram, Messenger, and Audience Network, offering demographic and behavioural targeting.

  • Ad formats Feed Ads, Stories, Reels, Video Ads, Carousel Ads, Collection Ads, Messenger Ads, Advantage+ Shopping, Lead Forms. source
  • Audience reach Meta's family of apps reached an average of 3.6 billion daily active people in June 2026 source
  • Cost model Auction-based pricing; typical CPM (cost per thousand impressions) ranging from $5 to $15. source
  • Minimum spend $500/month minimum recommended; $1/day campaign minimum. source
  • Targeting Demographics, interests, behaviours, lookalike audiences, engagement, location, device, placement optimization, Advantage+ targeting. source

Google Ads Google

Google Ads is Google's advertising platform enabling paid placements across Google Search, YouTube, Gmail, Display Network, and partner sites.

  • Ad formats Search ads, Shopping ads, Demand Gen, Google Display Network inventory, YouTube video, App campaigns, and Performance Max. source
  • Best for Lead generation, local businesses, professional services, e-commerce, healthcare, legal, home services, and businesses whose customers actively search for solutions. source
  • Cost model Pay-per-click pricing; advertisers only pay when someone clicks their ad. source
  • Minimum spend No platform minimum spend required; advertisers control daily budgets completely. source
  • Targeting Search keywords, audience segments, demographics, interests, in-market audiences, custom intent, remarketing, lookalikes, location, device. source

Spotify Ads Spotify

Spotify Ads is Spotify's self-serve advertising platform delivering audio, video, and display ads to music and podcast listeners.

  • Ad formats Audio Ads, Video Takeover, Sponsored Playlists, Display Ads, Homepage Takeover, Podcast Ads source
  • Audience reach Spotify had 777 million monthly active users in Q2 2026, with 494 million on the ad-supported tier source
  • Cost model CPM typically $15–$25 for audio. source
  • Minimum spend Self-serve campaigns described with a $250 starting point. source
  • Targeting Demographics, listening behaviour, environment, and context (first-party data). source

Amazon Advertising Amazon

Amazon Advertising is Amazon's retail media platform offering sponsored product, brand and display ads to reach shoppers at point of purchase across Amazon's marketplace.

  • Ad formats Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Video Ads, Audio Ads, Custom Advertising Solutions source
  • Cost model CPC for sponsored ads averaging $0.50–$3.00; CPM for display; minimum $100/day for DSP campaigns source

TikTok Ads TikTok

TikTok Ads is TikTok's self-serve advertising platform for brands to reach over 1 billion users through short-form video formats.

  • Ad formats In-Feed Ads, TopView Ads, Brand Takeover, Branded Hashtag Challenges, Branded Effects, Spark Ads, TikTok Shop Ads source
  • Audience reach Approximately 24 million users in the UK (per Kepios data analysis). source
  • Minimum spend Campaign-level daily and total budgets must be at least $50; ad-group daily budgets must exceed $20. source

YouTube Ads Google

YouTube Ads is the video advertising platform managed through Google Ads, enabling brands to run skippable, non-skippable, and interactive video ads on YouTube.

  • Ad formats Skippable In-Stream Ads, Non-Skippable Ads, Bumper Ads, Discovery Ads, Masthead Ads, Overlay Ads, Sponsored Cards source
  • Cost model CPV (cost-per-view) and CPM models; typical CPV $0.10-$0.30 source

The Trade Desk

The Trade Desk is a leading independent demand-side platform (DSP) for programmatic advertising across display, video, audio, native, and connected TV inventory.

  • Ad formats Display advertising, video advertising, connected TV, audio ads, native ads, mobile advertising. source
  • Cost model Platform fees as a percentage of media spend, typically 15–20%; minimum spend generally $10,000/month. source
  • Minimum spend Minimum spend generally $10,000/month source