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Every UK advertising channel, in one place

Search, social, TV, radio, out-of-home and more: see how each one is priced, who it suits and what it takes to get results, before you put money behind any of them.

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The channels

How search, social, video, TV, radio, out-of-home, print, direct mail, podcast and retail media are bought, what each tends to cost, and who tends to use them.

Spotify Ads Spotify

Spotify Ads is Spotify's advertising platform reaching listeners through audio, video, and podcast ad placements on the music streaming service.

  • Ad formats Audio Ads, Video Takeover, Sponsored Playlists, Display Ads, Homepage Takeover, Podcast Ads source
  • Audience reach 777 million monthly active users in Q2 2026, 494 million of them on the ad-supported tier. source
  • Cost model CPM typically $15–$25 for audio. source
  • Minimum spend $250 starting point for self-serve campaigns. source
  • Targeting Demographics, listening behaviour, environment, and context (first-party data). source

Amazon Ads Amazon

Amazon Ads is Amazon's advertising platform reaching high-intent shoppers on Amazon and across its properties including IMDb, Twitch, and Fire TV.

  • Ad formats Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP for programmatic display, video, and audio source
  • Cost model CPC for sponsored ads (avg $0.50–$3.00); CPM for display; minimum $100/day for DSP campaigns source
  • Minimum spend Minimum $100/day for DSP campaigns source

LinkedIn Ads LinkedIn (Microsoft)

LinkedIn Ads is LinkedIn's advertising platform providing B2B-focused targeting of professionals by job title, company, industry, and seniority across 900+ million members.

  • Ad formats Sponsored Content, Sponsored Messaging, Text Ads, Dynamic Ads, Lead Gen Forms, Conversation Ads, Event Ads, Document Ads source
  • Audience reach Over 45 million members in the UK. source
  • Cost model Minimum daily budget $10; typical CPC $5–$15; CPM $30–$50 source
  • Minimum spend Minimum daily budget $10 source
  • Targeting Job title, industry, seniority, company size, skills; account-based targeting from uploaded company lists. source

TikTok Ads TikTok

TikTok Ads is TikTok's self-serve advertising platform for brands to reach over 1 billion users through short-form video formats.

  • Ad formats In-Feed Ads, TopView Ads, Brand Takeover, Branded Hashtag Challenges, Branded Effects, Spark Ads, TikTok Shop Ads source
  • Audience reach Approximately 24 million users in the UK (per Kepios data analysis). source
  • Minimum spend Campaign-level daily and total budgets must be at least $50; ad-group daily budgets must exceed $20. source

Meta Ads Meta

Meta Ads is Meta's advertising platform covering Facebook, Instagram, Messenger, and Audience Network, reaching over 3 billion users globally.

  • Ad formats Facebook Ads, Instagram Ads, Messenger Ads, Audience Network, Stories Ads, Reels Ads, Carousel Ads, Collection Ads, Lead Ads source
  • Audience reach Meta's family of apps reached an average of 3.6 billion daily active people in June 2026. source
  • Cost model Average CPM $8–$9; average CPC $0.40–$0.70 source
  • Minimum spend Minimum daily budget $1 USD source
  • Targeting Demographic, interest, and behavioural targeting plus retargeting capabilities, including custom audiences, lookalike audiences, and basket abandoners. source

Google Ads Google

Google Ads is Google's advertising platform running across Google Search, YouTube, Gmail, and the Google Display Network.

  • Ad formats Search Ads, Display Ads, Shopping Ads, Video Ads (YouTube), App Campaigns, Discovery Ads, Performance Max, Local Service Ads source
  • Best for Lead generation, local businesses, professional services, e-commerce, healthcare, legal, home services, and businesses whose customers actively search for solutions. source
  • Cost model Average cost per click $5.26; average conversion rate 7.52% (across 16,000+ search ad campaigns analysed by WordStream) source
  • Minimum spend $1,000–$3,000+/month for a meaningful test in many markets source
  • Targeting Keyword targeting, geographic and local targeting, demographic and interest-based targeting, audience signals, intent-based targeting through search queries source

TikTok for Business TikTok

TikTok for Business is TikTok's advertising platform reaching approximately 24 million users in the UK and almost 2 billion globally through short-form video.

  • Ad formats In-Feed Ads, TopView Ads, Brand Takeover, Branded Hashtag Challenges, Branded Effects, Spark Ads, TikTok Shop Ads source
  • Audience reach Around 24 million users in the UK source
  • Cost model Average CPM $4–$7; average CPC $0.50–$1.00 source
  • Minimum spend Campaign-level daily budgets must be above $50; ad-group daily budgets must be above $20 source
  • Targeting Interest, behaviour, and lookalike audience targeting; content-recommendation algorithm surfaces ads based on early engagement signals source

YouTube Ads Google

YouTube Ads is the video advertising platform managed through Google Ads, enabling brands to run skippable, non-skippable, and interactive video ads on YouTube.

  • Ad formats Skippable In-Stream Ads, Non-Skippable Ads, Bumper Ads, Discovery Ads, Masthead Ads, Overlay Ads, Sponsored Cards source
  • Cost model CPV (cost-per-view) and CPM models; typical CPV $0.10-$0.30 source

The Trade Desk

The Trade Desk is a leading independent demand-side platform (DSP) for programmatic advertising across display, video, audio, native, and connected TV inventory.

  • Ad formats Display advertising, video advertising, connected TV, audio ads, native ads, mobile advertising. source
  • Cost model Platform fees as a percentage of media spend, typically 15–20%; minimum spend generally $10,000/month. source
  • Minimum spend Minimum spend generally $10,000/month source