Plain-English explanations of how advertising works, what it costs, and what the rules require, for business owners and marketers. The latest UK advertising news sits just below.
Calculate your A/B test results Work out your ad budgetWhat UK advertisers are talking about this week, from platform pricing changes to ASA rulings, drawn from named industry sources.
WPP cutting up to 1,000 more jobs as AI reshapes advertising industry Latest on Advertising [An illustration of Prime Minister Andy Burnham outside No 10 Downing Street holding a phone like ...
IAB UK has appointed Olivia McCullagh as Retail Media Lead and Connie Hawker as TV+ and Creators Lead, creating dedicated roles for...
Advertising giant WPP set to axe 1,000 more jobs as AI reshapes the industry Live Events Sources close to the discussions told the FT that WPP's three separate buildings on the south bank of ...
Tesla launched paid Cybercab rides in Austin on Thursday only for NHTSA to open an immediate audit into its self-certification of the wheel- and pedal-free robotaxis. The probe examines how the...
Inference now drives most AI spending, shifting the primary constraint from compute to memory bandwidth and storage throughput. Enterprises must design balanced systems that treat data movement as...
Spammers have repurposed ASCII smuggling, once used to hide prompts from humans while targeting AI models, to split financial keywords in phishing emails. Microsoft detected a surge from 21,000 to...
Guides, tools and reference pages for anyone planning UK advertising spend, from a first Google Ads budget to ASA compliance.
How businesses pay for advertising, how platforms target audiences, and how results are measured — explained without jargon for UK business owners.
What the ASA and CAP Code require before you run an ad in the UK — substantiation, health claims, comparisons, and endorsements explained plainly.
How Google, Meta, and programmatic platforms price ad inventory through real-time auctions — explained for UK advertisers who want to understand what they are bidding on.
How to advertise a UK business on £500–£2,000 a month — which channels work, what to expect, and where not to waste money.
How platforms collect, match, and use personal data to target ads — explained plainly for UK business owners and the consumers seeing those ads.
Six starting points for working out what to advertise, where to spend, and what the rules require, before you commit a budget.
Step-by-step explanations of budgets, platforms and pricing models, written for people who haven't bought media before.
Explore guides →Calculators for ad budgets, A/B test significance and CPM/CPC benchmarks, so you can check a plan before committing to it.
Explore the tools →A reference of UK advertising channels, from paid social to out-of-home, to help you compare where a budget might go.
Compare channels →A map of who regulates what in UK advertising, from the ASA's CAP Code to sector-specific rules.
See the regulation map →Reference tables on UK advertising spend by channel, useful for sense-checking a budget against the wider market.
Find the tables →Coverage of UK-relevant advertising stories, kept separate from global news that may not apply here.
Read the news →A change in click-through rate can look decisive when it's really just noise, and the calculator shows you which one you're looking at before you act on it.
