How Defector Turned a Hit Podcast Into an Almost 10% Bump in Digital Subscribers

The sports and culture publisher Defector Media, an employee-owned company launched by former Deadspin staff, has accrued nearly 38,000 subscribers in its first two years of business--that's partly thanks to the success of its breakout hit podcast, Normal Gossip. The publisher, which generated $3.8 million in revenue in its fiscal year ending in August, makes...