Tripadvisor’s Viator Adds Fig as Creative AOR in Hopes of Becoming a Household Name

Viator, the experiences marketplace that is a part of Tripadvisor, is scaling its marketing this fall with the help of two new agencies of record: Fig for creative and Ocean Media for media. Viator, which simplifies planning excursions by allowing consumers to do everything from research to booking through its website, has added over 300,000...