If you've been settling into a slower pace of life with Kona beers but want to move on to something stronger, Cruzan Rum might be right for you. Building on last year's campaign, themed "The Don't Hurry," the brand illustrates that its version of relaxation isn't constricted to the kooky metaphorical island from which it hails. Nope, it's all about a state of mind—and whether you're speed dating or playing chess, you've got to kick back and savor life (and rum). The five new spots by ad agency Walton Isaacson are similar to last year's, which highlighted the eccentric air that came with drinking the rum. This time, though, they've swapped spokesmen, promoting the soothing Barry White-esque voiced parrot. CREDITS Client: Beam Suntory Jared Fix: Vice President & General Manager, Mixables Category Business Team Brendan Lynch: Senior Director, Rum and Cordials Nabil Wanna: Senior Brand Manager, Rum Janu Lakshmanan: Global Manager of Consumer and Market Insights Corine Reed: Brand Assistant, Rum and Cordials Agency: Walton Isaacson Cory Isaacson/Aaron Walton: Co–Owner Dana Offenbach: Executive Producer Miguel Garcia Castillo: Group Creative Director Mark Westman: Creative Director Jose Martinez: Associate Creative Director Laurent Varlet: Senior Designer Nick Vitellaro: Senior Account Director Kelly Clark: Account Executive Production Co: Tool of North America Executive Producer: Oliver Fuselier Director: JJ Adler Editorial Co: Beast/Chicago Executive Producer: Peter Hulliger Editor: Angelo Valencia Music: Ramblin Man Executive Producer: Yupa Wathanasin Composer: Daniel Belardinelli