Delis, grocery stores, liquor marts and bakeries in Bogota, Colombia—most which close at 8 p.m.—agreed to advertise for one of their competitors, Carulla, by turning their late-night security shutters into billboards for the 24-hour supermarket chain. The campaign from Ogilvy paid local merchants to post messages on their metal gates, including "The butcher is asleep. The one at Carulla on 85th is awake" and "In here we have everything but if you need it now, go to the Carulla on 63rd." It reminds me a bit of that DHL stunt (which DHL insisted it didn't approve or condone) that showed competitors of the delivery service carrying large packages touting DHL. Points to Carulla for devising a non-prank concept that delivered for all concerned, with participating stores providing a little extra convenience to customers. Credits below. CREDITS Client: Carulla Agency: Ogilvy and Mather Colombia Chief Creative Officer: Jhon Raúl Forero Executive Creative Director: Juan Pablo Álvarez, Mauricio Guerrero Creative Director: Julio César Herazo, Amples Regiani Copywritter: Julio César Herazo, José Cárdenas, Jorge Villareal Art Director: Amples Regiani, Gabriel Escobar, Mauricio Reinoso Graphic Designer: Maria Fernanda Ancines Production Company: Direktor Films Director: Felipe Suarez Producer: Lali Giraldo