If you've been to the candy aisle of a grocery store at any point in the past couple of years, you're probably aware that pretty much every name-brand candy bar—Snickers, Milky Way, Kit-Kat—now comes in a little chocolate-dipped, bite-sized (not fun-sized, mind you) form of condensed candy bar goodness. One candy, however, didn't get that same treatment: the lowly Twix. Luckily, Mars is finally remedying that with the long-awaited debut of Twix Bites. And judging by the product's new ad campaign from BBDO New York, Mars knows they missed the boat. "Crunchy cookie, chocolate and caramel in a bite size. An idea so simple, you're probably wondering, why didn't we think of these years ago?" That's the existential question posed by a Mars spokesman in a pair of 30-second spots explaining why the company forgot to shrink one of its most popular candies into bite-sized form. (I mean, for God's sake, they already made 3 Musketeers Bites, and no one in their right mind even likes 3 Musketeers.) The answer, we discover, is simple: the '80s. Let me elaborate. Three long decades ago, according to the appropriately titled "Hairspray" and "Walkman" spots, some Mars employees actually had the bright idea to make Twix Bites. Unfortunately, their plans were foiled by the perils of the era—namely, too much hairspray and too much Billy Ocean. So, maybe the ads are kind of silly. And maybe the whole '80s thing seemed played out 10 years ago. But bravo to Mars for taking responsibility for such a near-fatal oversight. America can now rest a little bit easier. CREDITS Client: Twix (Mars) Agency: BBDO, New York Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Director: Gianfranco Arena Executive Creative Director: Peter Kain ACD/Copywriter: Matt Herr ACD/Art Director: Justin Bilicki Director of Integrated Production: Dave Rolfe Group Executive Producer: Amy Wertheimer Executive Producer: Alex Gianni Executive Music Producer: Melissa Chester SVP, Senior Account Director: Kathryn Brown Account Director: Joshua Steinman Account Director: Phil Brolly Account Executive: Aparna Joshi Production Company: O Postive Director: Jim Jenkins Executive Producer: Ralph Laucella Producer: Marc Grill Project Manager: Jason Reda Director of Photography: Robert Gantz Production Designer: Jason Edmonds Recording Studio: Sound Lounge Engineer: Glen Landrum Editorial Company: Mackenzie Cutler Editor: Ian MacKenzie Producer: Evan Meeker Assistant Editor: Pamela Petruski Sound Design: Sam Shaffer Visual Effects House: Schmigital Composer: Steve Nathanson/Further Lane Music Music ("Walkman" only): "Get Out Of My Dreams, Get Into My Car" by Billy Ocean