Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same. New TV ads from Pereira & O'Dell in New York use the tag "Accuracy Matters" and will run throughout the year. This is the second work by the agency, which won Realtor.com's business last year when the company began marketing. "We wanted to re-launch the brand," said Barbara O'Connor, chief marketing officer for Move Inc., Realtor.com's parent company. "We're coming at the category from a different perspective and wanted people to know about that. We've got relationships with more than 800 listing services so we're providing consumers with 98 percent of property listings." The campaign also includes contests and social media outreach using the hashtag #AccuracyMatters. In addition, has a partnership with the National Association of Realtors, which will break ads later this year. Check out the new work: Credits: Agency: Pereira & O’Dell, New York Client: Realtor.com Titles of ads: Mom :30/:15, Mom NAR :30, Sushi Chef :30/:15, Doghouse :30/:15 Executive Creative Director: Dave Arnold Managing Director: Cory Berger Assoc. Creative Director/Writer: Jake Dubs, Jay Marsen Assoc. Creative Director/Art Director: Alexei Beltrone Director of Production: Jeff Ferro Sr. Producer: Jess McMahon Production Company: Uber Content Editorial Company: Arcade Edit NY Music: Alex Schiff