Ad of the Day: Cadillac, Spike Lee Tell Teddy Bridgewater's Touching Mother's Day Story

When Teddy Bridgewater was 9 years old, he promised his mother Rose that when he made it to the NFL, he would buy her a pink Cadillac Escalade. The first part of Bridgewater's dream came true on Thursday night. The Miami native and University of Louisville quarterback was selected by the Minnesota Vikings with the 32nd and final pick of the first round of the NFL Draft. Cadillac caught wind of the second part of his dream, about the pink Escalade, and helped make it come true. The gift reveal is included in the seven-minute film below, directed by Spike Lee, about Teddy and his family. The color choice is made doubly meaningful as Rose is a breast cancer survivor. I haven't been the biggest fan of Cadillac lately, but this is a nice move. And pro athletes are certainly stepping up with beautiful tributes to their moms this week—following Kevin Durant's moving speech, which is now an NBA ad. Hats off to Teddy, and a very Happy Mother's Day to Rose. CREDITS Client: Cadillac Agencies: Rogue, Boston, and Spike DDB, Brooklyn Chief Creative Officer: Lance Jensen EVP, Executive Creative Director -Copy: Dave Banta SVP, Group Creative Director-Art: Kevin Daley VP Associate Creative Director- Art: Khari Streeter VP Creative Director-Copy: Lawson Clarke CEO & Chief Creative Officer (Spike DDB): Spike Lee (Spike DDB) Executive Creative Director (Spike DDB): Dabo Che (Spike DDB) Creative Director- Digital: Matthew Zelley Account Team: Megan Wiggin, Clifford Stevens, Emily Shahady, Kristen Selasky, Riyhana Bey (Spike DDB) Geneika Lewis (Spike DDB) Kaitlyn Sherman (Spike DDB) Chad McLean (Spike DDB) Project Management: Paul Pantzer, Christy Costello Planner: Anne Feighan Executive Producer: Andrew Barnett Content and Social Media: John Dukakis, Jamie Scheu, Lora Stock Operations Manager & Assistant Producer: Robyn Ross Dir. Of Operations & Integrated Production: Lizzie Haberman (Spike DDB) Production Company: 40 Acres and a Mule Filmworks Executive Producer: Alex Wright Director: Spike Lee Director of Photography: Daniel Patterson Makeup: JoJo Rogriguez Stylist: Jessica Thornhill Edit House: Lost Planet Editors: Jacks Genega, Ben Rodriguez Producer: Krystn Wagenberg, Kate McCormick GFX Supervisor: Reginald William Butler Music House: Amber Music & Hifi Creative Director: Paul Robb (HiFi) Music Producer: Michelle Curren (Amber), Mike Perri (Amber), Jack Bradley (HiFi) Music Composer: Robert DiPietro (HiFi)