How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake. This new ad for Honda's City vehicle by Leo Burnett's Melbourne office may be geared for Australians, but showing the sheer variety of ways that some jerk can invade your personal bubble works for any metropolis. It could be my Northeast upbringing (I'm uncomfortable if someone outside my immediate family tries to hug me), but I appreciate just how annoyed these people are. Contrasting that with the visible space and relief the vehicle's interior offers is a nice effort. Environmentally friendly mass transit, be damned! Credits below. CREDITS Client: Honda General Manager Communications: Jason Miller Brand Communications Manager: Melissa Altarelli Agency: Leo Burnett, Melbourne, Australia Executive Creative Director: Jason Williams Creative Director: Andrew Woodhead Head of Copy: Sarah McGregor Senior Art Director: Rob McDowell Senior Agency Producer: Cinnamon Darvall Group Account Director: Chris Ivanov Senior Account Director: Jaime Morgan Account Manager: Jacquelyn Whelan Production Company: The Sweet Shop Director: Noah Marshall Producer: Tony Whyman