Barbecue chefs and amateur pitmasters alike know that nothing truly useful ever comes out of a cookbook. But here's one hell of an exception. To promote the Tramontina cookware line, JWT Brazil created a few meticulously crafted copies of a book called Biblia Definitiva Do Churrasco, or The Bible of Barbecue. Each page of the book is made to be used or destroyed in the process of creating an authentic Brazilian grilling experience. One thick sheet shatters into chunks of charcoal, while another lights the fire and yet another fans the flame. Other pages work as an apron, sharpen knives, wrap meat, act as cutting boards and even serve the finished dish. Only a few "master barbecue chefs" received the books, though the agency is creating a simplfied version to be sold in stores. CREDITS: Client: Tramontina Agency: JWT Brazil Title: The Bible of Barbecue Chief Creative Officer: Ricardo John Creative Director: Erick Rosa, Diego Wortmann Head of Art: Fabio Simões Art Director: Lucas Reis Copywriter: Sleyman Khodor, Patrick Matzenbacher, Lucas Tristão, Fernando Duarte Photography: Régis Fernandez Illustration: Estúdio Olho Bala, Lucas Reis Production Company: Santa Transmedia Director: Gustavo Gripe Motion Designer: Guilherme Krolow, Filipe Birck Director of Photography: Raul Krebs Audio Production: Antfood