To highlight the global tragedy of children being sold into prostitution and hard labor, agency kbs+ has released three new spots for World Vision Canada's No Child For Sale initiative. Each spot starts with a beautiful childhood scene and ends with the stark reality of life for a child slave. The videos are beautiful, moving, and completely heart-wrenching. The "Bedtime" spot depicts lovely scenes of children falling asleep and being tucked in bed, and ends with a painful shot of a young child lying on a bed under the gaze of a pedophile customer. The juxtaposition of the two very different childhood experiences is brutally effective. These spots—as well as the additional creative assets on the website—provide the viewer with some eye-opening awareness, and hopefully encourage all of us to take action to help end human trafficking and child slavery worldwide. CREDITS Ad Agency: kbs+ TV: Director: Miles Jay Production House: OPC/FS Editor: Jackie Roda Editing House: School Editing OnlineCreative Credits: Fort York VFX Colour: Eric Whipp, Alterego Music: Me&John, Pirate Toronto Broadcast Producer: Clare Cashman Chief Creative Officer: Matt Hassell ECD: Dan Pawych Art Director: Travis Cowdy Writer/CD: Lyranda Martin Evans Account Team: Marie Magnin, Chantelle D’Aoust Print: Photographer: Hasnain Dattu Retoucher: Mark Jackson Chief Creative Officer: Matt Hassell Creative Director: Marketa Krivy Art Director: Braeden Laverty Writer: Alyssa Geffen Account Team: Marie Magnin, Chantelle D’Aoust Real Interactive: Executive Creative Director: Dave Sylvestre Senior Art Director: Matthew May Art Director/Illustrator: Carlos Lopez Senior Copy Writer: Lynne Valeriote Design Production: Matthew May Sr Development Consultant: Pat Lam Development: Lollipop Producer: Camelia Jitariu Account Team: Erin Abbatangelo, Tiffany To Business Lead: Robin Whalen Agency Account/Integration Lead: Erin Abbatangelo