24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise

Here's a pretty cool project from Mullen in Boston. The agency posted this job listing online for a "director of operations" position at a company called Rehtom Inc. The requirements sounded nothing short of brutal: • Standing up almost all the time • Constantly exerting yourself • Working from 135 to unlimited hours per week • Degrees in medicine, finance and culinary arts necessary • No vacations • The work load goes up on Thanksgiving, Christmas, New Year's and other holidays • No time to sleep • Salary = $0 The job ad got 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video. Check out what happened below. It's worth watching to the end. CREDITS Project: World's Toughest Job Agency: Mullen (Boston, MA) Chief Creative Officer: Mark Wenneker Executive Creative Director: Tim Vaccarino Executive Creative Director: Dave Weist Creative Director: Jon Ruby Associate Creative Director/Copy: Andrea Mileskiewicz Associate Creative Director/Art: Blake Winfree Executive Director of Integrated Production: Liza Near Head of Broadcast: Zeke Bowman Producer: Vera Everson Account Director: Jessica Zdenek Account Supervisor: Laila Lynch Director of Digital Strategy: Eric Williamson Senior Brand Strategist: Ryan Houts Production Company: Caviar Director: Amir Farhang Executive Producer: Valeria Maldini Producer: Jason Manz DP: Brian Rigney Hubbard Editorial: PS260 Editor: JJ Lask Assistant Editor: Colin Edelman Senior Producer: Laura Lamb Patterson VFX: PS260 Lead VFX Artist: Patrick Lavin Assistant Artist: Matt Posey Senior Producer: Laura Lamb Patterson Audio Post: Soundtrack Sound Design/Mixer: Mike Secher Music: Human Casting: House Casting Casting Agent: Shawn Alston Client: American Greetings Executive Director, Marketing: Alex Ho