Who says print is dead? If anything, it's alive and sounds delicious! This unique poster, created by Grey London and print production and software developer Novalia, is essentially an app made of paper promoting British food brand Schwartz's Flavour Shots. The paper is coated with conductive inks that act like a touchscreen, and can send signals to your Bluetooth-enabled device to play music. Pretty neat. "Conductive ink is a prototype technology that puts the same type of capitative touch screen you have in a smart phone or tablet into plain old paper—effectively breathing new life into what many believe is a dying medium. Schwartz is the first brand to use this technology in a commercial application," says Kate Stone, founder of Novalia. Check out more pics and a video demo below. As of press time, the paper is NOT EDIBLE. Do not attempt to eat the posters! CREDITS Client: Schwartz Brief: Stimulate interest in trade about Schwartz Flavour Shots range. Creative Agency: Grey London Chief Creative Officer: Nils Leonard Creative Director: Andy Lockley Art Directors: Andy Lockley / Andy Garnett Copywriter: Dan Cole Creative Producers: Georgie Moran / Lucy Dunn Managing Partner: Philippa Baldwin Business Director: Camilla Ashenhurst Account Manager: Lucy Gregory Account Executive: Rowenna Trevellyan Original Music: MJ Cole / Soho Music. Sound design: Holly Clancey Illustration: Billie Jean Illustration agent: Agency Rush Typography: Alex Camacho Design: Joe Towsey / Jessica Tibbles Print Production / software developer: Novalia