MobRetail measures from mobile app download to in-store purchase and gives complete ROI attribution to mobile investmentsParis, France - April 10 2014 - Performance-based mobile advertising platform MobPartner, today launched MobRetail Tracking Platform, a new mobile technology allowing retailers to accurately measure how mobile influences in-store sales and traffic. MobRetail addresses the growing demand from retailers to gain a richer understanding of customers' purchasing behavior in-store through influenced mobile activity. Utilizing the much touted in-store...
Source: RealWire