Redscout Appoints New CEO To Usher In the Next 25 Years
Submitted by Anonymous (not verified) on Wed, 07/22/2026 - 15:30Michael Keany joins the Stagwell design firm with a plan to expand in B2B
Articles from AdWeek Advertising and branding
Primary tabs
Why Curie Redesigned Its Brand After Breaking Into Walmart
Submitted by Anonymous (not verified) on Wed, 07/22/2026 - 15:15The deodorant brand's new look is heavily influenced by how people shop in stores.
Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget
Submitted by Anonymous (not verified) on Wed, 07/22/2026 - 10:32Samsung debuts the campaign alongside its foldable Galaxy Z products at Samsung Galaxy Unpacked Live
American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z
Submitted by Anonymous (not verified) on Wed, 07/22/2026 - 08:00For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures.
Omnicom Media Retains Uber’s $800M Account and Expands Brazil Remit
Submitted by Anonymous (not verified) on Tue, 07/21/2026 - 17:14The holding company will also manage Uber’s sports marketing business
Mondelez’s Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide
Submitted by Anonymous (not verified) on Tue, 07/21/2026 - 10:43Reshaping the traditional funnel to build more connected consumer experiences.
How Jen Zeszut Built Goodles by Out-Weirding Industry Giants
Submitted by Anonymous (not verified) on Tue, 07/21/2026 - 10:27The macaroni & cheese brand saw an opportunity in a "sleepy" category.
EXCLUSIVE: Behr Elevates Andy Lopez to CMO as It Paints a More Digital Future
Submitted by Anonymous (not verified) on Tue, 07/21/2026 - 09:00Behr has elevated Andy Lopez to CMO, broadening his remit to include product strategy, marketing, and innovation.
AMF’s Retro Rebrand Aims to Win Over Gen Z Without Losing the League Crowd
Submitted by Anonymous (not verified) on Tue, 07/21/2026 - 08:30A new logo, tagline, and alley decor lean into nostalgia as the bowling operator tries to serve two very different audiences at once
Every 2026 World Cup Ad Ranked
Submitted by Anonymous (not verified) on Mon, 07/20/2026 - 15:16See every FIFA World Cup ad ranked by effectiveness according to EDO’s TV Outcomes Score.