Authenticity is critical to success, say 67% of social influencers who grapple for creative control from numbers-focused fashion and beauty brands

Social influencers are at the forefront, shaping digital communications for the fashion and beauty industries, yet there remains a massive disconnect in the way influencers and brands currently work together, finds the new Fashion and Beauty Monitor report produced in association with Econsultancy. London, United Kingdom (11 October, 2016). Fashion and Beauty Monitor, the leading digital provider of media, PR and brand contacts, today released ‘The Voice of the Influencer’ research report, conducted in association...

Source: RealWire