Twitter least effective customer service channel for UK brands, according to new study

Eptica research of top 100 companies finds customer experience 'average' across web, email and Twitter Reading, 25 March 2014: Many UK companies are still struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy according to a new study. Only 39% of companies were able to answer customer service questions asked through Twitter - despite 76% of organisations now being contactable through this channel.The...

Source: RealWire