Bord Bia - the Irish Food Board - has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer. The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International.Bord Bia...
Source: RealWire