Leading telecom will optimise campaigns for maximum ROILondon, 15 March, 2016 – MarketShare, a Neustar Solution, a global leader in advanced marketing analytics software, today announced that it has been selected by leading telecoms operator, Deutsche Telekom, to effectively monitor and optimise for consumer decision points across a plethora of cross-channel customer journeys. Using MarketShare’s holistic attribution solution, DecisionCloud Action, Deutsche Telekom will be able to see the true value of each customer interaction and...
Source: RealWire