Influencer marketing is well-established in fashion and beauty with the majority intending to increase investments in this space, yet identifying the right influencer remains the biggest challenge, finds the Fashion and Beauty Monitor and Econsultancy report.London, United Kingdom and New York, USA (26 January, 2016). Fashion and Beauty Monitor, the leading digital provider of media, PR and brand contacts, today released ‘The Rise of Influencers’ research report, conducted in association with Econsultancy. The report examines...
Source: RealWire