Europe’s best brand workLondon, 19 January 2016 - The journeys brands make are much more complex than periods of inertia interspersed by the occasional rebrand exercise. A brand image needs to be constantly monitored, upheld and implemented across every single brand touchpoint. By doing this, the organisation can benefit from improved engagement with all of its stakeholders, both internal and external.Since it began in 2010, the Transform Awards has recognised brands that have evolved, its...
Source: RealWire