It's a wonder that cat-related brands don't already rule the Internet. Cat-food brand and renowned jingle lover Meow Mix makes a move in that direction with an amusing and even potentially useful parody of Kickstarter—called Catstarter—envisioned as a way to crowdsource cool new cat-related inventions. Ad agency EVB conceived the site as a playful, feline-focused version of the well-known crowdfunding platform. But instead of actually backing Catstarter projects financially, you can just click on the ones you like, and Meow Mix will produce the most popular ones. The site launches with three products; the top vote getter will go into production this spring. (The heated companion keyboard is an inspired one that I'll back right now.) It's also an R&D lab of sorts, as the brand also wants people to suggest ideas for making kitty lives better—something we can all get behind, yes? Full credits below. CREDITS Client: Meow Mix Campaign: Meow Mix Catstarter Agency: EVB Executive Creative Director: Steve Babcock Creative Directors: Patrick Maravilla (Copy), David Byrd (Art) Art Director: Tom Zukoski Copywriter: Nate Gagnon Designer: Markandeya Sendan Illustrator: Natalia Martinez Motion Graphics Designer: Kevin Brown Sound Designer: J. Michael Neal Director of Technology: Ken Goldfarb Lead Interactive Developer: Josh Kanner Interactive Developer: Ken Crosby Senior Producer: Kevin Turner Vp/Director of Account Management: Kathleen Foutz Strategist: Neeti Newaskar Producer: Kevin Turner