Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible. The United States Tennis Association doesn't skimp on the specifics of the sport's many benefits to its athletes in this new campaign from DDB New York, targeting millennials. And the messages are delivered in decidedly offbeat fashion, thanks to the inimitable style of director Jared Hess, who made Napoleon Dynamite. Five short online spots communicate the benefits with quirky visuals and simple factoids—all crisp, clean and slightly off center. The theme is "Tennis Makes You," which works well as a stand-alone line and an introductory phrase. Judging by the shrimp with the one giant arm, the only question is whether being stronger and being more attractive are mutually exclusive. Credits below. brightcove.createExperiences(); brightcove.createExperiences(); brightcove.createExperiences(); brightcove.createExperiences(); brightcove.createExperiences(); CREDITS Client: United States Tennis Association (USTA) Campaign: "Tennis Makes You" Agency: DDB New York Chief Creative Officer: Matt Eastwood Exec. Creative Director/Chief Digital Officer: Joe Cianciotto Creative Director: Scott Cooney Associate Creative Director: Carlos Wigle Copywriter: Step Schultz Art Director: Amanda Millwee Copywriter: Bobby Finger Head of Production: Ed Zazzera Management Supervisor: Ginny Levine Production Company/Location: Community Films/CA Director: Jared Hess Director of PhotographyMattias Troelstrup Prod. Co. Executive ProducerLizzie Schwartz/Carl Swan Producer @ Prod. Co.: Lisa Shaw VFX: MPC (Bee spot only) Edit House/Location: Fluid/NY Editor: John Piccolo (JP) Producer @ Edit HouseLaura Relovsky Music: Stock