Articles from RealWire - advertising sales feed

Primary tabs

H&H Group delivers revenue growth across all three business segments for 2022 and expects positive outlook for 2023

• Reported revenue growth of 10.6% with revenue of RMB12,775.9 million and adjusted EBITDA growth of 6.5% despite significant headwinds • Baby Nutrition and Care segment returned to growth (+1.1% on a like-for-like basis), turnaround of the probiotics business and stabilising the infant milk formula (IMF) business in mainland China • Adult Nutrition and Care segment achieved robust growth of 12.5%, with Swisse continuing to be the no.1 player in mainland China’s online VHMS market...

Source: RealWire

SALESmanago launches ‘CUPID Score’ to redefine the way marketers measure customer engagement

The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy and Data Kraków, Poland; 16th February 2023: Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s why Customer Engagement Platform SALESmanago has launched CUPID Score, the new industry standard to measure customer engagement and experience. CUPID Score helps marketers to understand how effective their company is...

Source: RealWire

Blind marketing: 64% of eCommerce marketers fail to measure customer engagement

Over half of marketers say measuring customer engagement metrics are important, but marketers lack resources to measure them regularly SALESmanago CMO calls for marketers to show customers some love this Valentine’s Day Kraków, Poland; 13th February 2023: 64% of eCommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all. That's according to new data from Customer Engagement Platform SALESmanago, which surveyed 250...

Source: RealWire

Champions League final boots European eCommerce sales to lowest point in 2022

eCommerce sales in Europe drop on Saturday 28th May, the same day as the Champions League final Businesses see growth with lean marketing, despite significant disruptors across the year including the war in Ukraine and cost of living crisis Kraków, Poland; 19th January 2022: The lowest day of the year for European eCommerce sales in 2022 was the 28th May, the same day as the Champions League final. That’s according to customer data acquired by...

Source: RealWire

PR “Contributing to 74% of New B2B Business Leads” According to UK Study

Yet, 43% of British B2B business development teams don’t use earned media London, United Kingdom - 20th December 2022: Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study - “B2B PR for Growth” - commissioned by Champion Communications. Despite this, the study also finds 43% of business development teams in British B2B companies do not see or use editorial...

Source: RealWire

Upstream advances in technology with financing from the National Bank of Greece

Trust in the leading martech company by the NBG, with 14 million euros loan London, Athens, 19 December 2022 – Upstream, the global mobile marketing technology specialist, has secured a loan agreement of 14 million euros with the National Bank of Greece. The financing, which highlights the bank's support for the country's verdant and promising technology ecosystem, will be used to refinance Upstream's lending, on even more favourable terms, and support further expansion and technological...

Source: RealWire

Black Friday sales skyrocket for Upstream e-commerce partners using its mobile marketing technology

Mobile messaging campaigns generate 22.5x ROI in five days London, São Paulo, 08 December 2022 – Upstream, the global mobile marketing technology specialist, has announced its ecommerce customers generated a 22.5x return-on-investment (ROI) over Black Friday weekend using its mobile marketing automation platform, Grow. The results, from campaigns carried out by 16 ecommerce brands in Brazil, for the period between the day before Black Friday until Cyber Monday 2022 (November 24th to 28th), demonstrate the...

Source: RealWire

H&H Group achieves 13.4% total revenue increase on a reported basis for the nine months to 30 September 2022, boosted by a strong third quarter

Baby Nutrition & Care business saw strong recovery in the third quarter and the Group saw positive growth in mainland China, Australia & New Zealand and North America markets Wednesday, 16 November 2022. Leading global health and wellness company H&H Group has announced its unaudited operational statistics for the nine months ending 30 September 2022. The Group reported a positive overall result with its total revenue increasing by 13.4% year-on-year on a reported basis (7.8%...

Source: RealWire

Upstream Continues Mobile Marketing Momentum with 15% Revenue Growth in The First Nine Months of 2022

23% rise in profit during first three quarters of the year as martech platform revenue soars Athens, London, Sao Paulo, October 20th 2022 – Upstream, the global mobile marketing technology specialist has reported a 15% rise in revenue over the first nine months of 2022. The martech expert has been transforming its business and has swiftly responded to the growing demand for digital services, following the pandemic. During the first three quarters of the year,...

Source: RealWire

New Research: 61% of Fashion Shoppers Put Price Above Sustainability as Living Costs Rise

Consumers want online fashion retailers to address sustainability by offering slower deliveries, enabling apparel repairs and reducing product returns NEW YORK and LONDON (October 4, 2022) - New research suggests that 57%[1] of consumers want fashion to be more sustainable. But with living costs rising, 61% will prioritize price over sustainability when shopping for fashion. 55% agree that sustainable fashion is often too expensive. The findings come from a survey of just over 2,000 US...

Source: RealWire