Lowe's first work for Volkswagen's Seat, from its new Lola office in Barcelona, Spain, takes acceleration to absurdist lengths. A two-minute teaser ad that landed on YouTube this week features a guy in a high-back seat in front of a black acceleration pedal, albeit one detached from a car. It's connected to an engine, though, and as he depresses the pedal, a cluster of 280 toy monkeys also plugged in to the engine bizarrely start clanging the tiny cymbals in their hands. But as the guy presses down harder—creating a loud engine roar—the monkeys, sadly, burst into flames and explode into the air. "Only a Cupra can handle the engine of a Cupra," explains screen copy. The ad then cuts to a thumbnail image of the Seat Leon Cupra and the fun tagline, “Enjoyneering.” It's just a teaser ad—the first of three—for a big campaign that rolls out next month. Let's hope the next one is kinder to kids' toys. CREDITS Client: Seat Client Contact: Gabriele Palma, Jochen Dries Creative Agency: Lola, Barcelona, Spain Executive Creative Director: Chacho Puebla Creative Directors: Néstor García, Nacho Oñate Creative Team: Cristina Fité, Esther Matas, Miki Ocampo, Saray González Agency Producer: Cristina Español Global Business Director: Clark Steel Account Supervisor: Alejandro Belloti Production House: Blur Director: Maxi Sterle Producer: Pablo Acón Postproduction House: Metropolitana Sound Studio: Cannonball Edits: Monkey, Washing Machine and Mechanical Bull