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SALESmanago launches ‘CUPID Score’ to redefine the way marketers measure customer engagement

Submitted by Anonymous (not verified) on Thu, 02/16/2023 - 10:00

The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy and Data Kraków, Poland; 16th February 2023: Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s why Customer Engagement Platform SALESmanago has launched CUPID Score, the new industry standard to measure customer engagement and experience. CUPID Score helps marketers to understand how effective their company is...

Source: RealWire

Blind marketing: 64% of eCommerce marketers fail to measure customer engagement

Submitted by Anonymous (not verified) on Mon, 02/13/2023 - 10:33

Over half of marketers say measuring customer engagement metrics are important, but marketers lack resources to measure them regularly SALESmanago CMO calls for marketers to show customers some love this Valentine’s Day Kraków, Poland; 13th February 2023: 64% of eCommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all. That's according to new data from Customer Engagement Platform SALESmanago, which surveyed 250...

Source: RealWire

Recession to slow Germany's advertising market in 2023

Submitted by Anonymous (not verified) on Wed, 01/11/2023 - 16:40

The annual growth forecast by the JOM Group foresees an increase of just 0.5 per cent for the 2023 advertising market in Germany. Hamburg, January 11, 2023. The German advertising market could have succeeded in returning to its pre-Covid-19 level as early as in 2022, and then pushed on to new heights in 2023. However, as is generally well known, external factors like the Ukraine conflict and persisting supply bottlenecks have prevented this development. The...

Source: RealWire

Meta wins 2022 UK ecommerce advertising crown, but dominance is slipping

Submitted by Anonymous (not verified) on Wed, 12/14/2022 - 09:00

UK online retailers spent 16% of their annual advertising budget in November, with slightly higher levels expected in December, according to data from Juni Gothenburg/London Wednesday 14th December 2022: Today, it's been revealed that the 2022 advertising platform of choice for UK online retailers was Meta. Data released by Juni, the financial platform built for ecommerce, has shown that 65% of UK ecommerce ad spend went on Meta owned networks Facebook and Instagram, 22.9% on...

Source: RealWire

Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don't optimise now

Submitted by Anonymous (not verified) on Mon, 11/14/2022 - 10:00

74% of CMOs have already - or expect to - face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO Kraków, Poland, 14th November: Seventy four percent of CMOs have either seen - or are facing - cuts to their...

Source: RealWire

Ikue secures £2.25m seed capital funding to drive growth

Submitted by Anonymous (not verified) on Wed, 11/09/2022 - 12:41

UK software start-up secures new funding to prime itself for growth and deliver advanced data-driven personalised marketing and customer engagement for telecom operators 9th November 2022 - Ikue, the UK-based innovative customer data and personalisation start-up focused exclusively on the telecoms sector, has secured £2.25m in growth capital from private investors in a new seed funding round. Ikue will use the seed investment to fund the ongoing development of its Ikue Customer Data Platform (CDP)...

Source: RealWire

Nosto named Elite Partner by Klaviyo as part of their newly-announced technology partner program

Submitted by Anonymous (not verified) on Tue, 10/11/2022 - 13:05

Nosto, already a best-in-class personalization provider in the Klaviyo ecosystem, achieves Elite Partner status as the two companies continue to grow their relationship and help brands build powerful, personalized online experiences New York, October 11, 2022—Nosto, the leading Commerce Experience Platform (CXP), has been named an Elite Partner by unified customer platform, Klaviyo. The recently launched technology partner program by Klaviyo differentiates partner status between ‘Verified’ and ‘Elite’, and aims to recognize close partner collaboration...

Source: RealWire

Upstream's Mobile Identity: Online identification and first-party data collection in a post-cookie world

Submitted by Anonymous (not verified) on Tue, 10/04/2022 - 10:01

New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder London, Sao Paulo, Athens, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology,...

Source: RealWire

OpenLogic by Perforce and the Open Source Initiative Announce 2023 State of Open Source Survey

Submitted by Anonymous (not verified) on Tue, 09/27/2022 - 13:23

MINNEAPOLIS, September 27, 2022 – Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, today announced the beginning of their 2023 State of Open Source Survey – a collaboration between OpenLogic by Perforce and the Open Source Initiative (OSI), a non-profit that raises awareness and adoption of open source software (OSS). The survey, which measures the day-to-day use and management of open source software, will run...

Source: RealWire

Ikue to showcase its customer data platform at Digital Transformation World for the first time

Submitted by Anonymous (not verified) on Thu, 09/15/2022 - 09:56

Stand number 245 DTW 2022 20-22 September at the Bella Center in Copenhagen. 15 September 2022 - Ikue, the innovative UK-based customer data and personalisation start-up, will unveil its breakthrough Customer Data Platform designed and built specifically for marketing teams at telecom operators for the first time globally at Digital Transformation World (DTW) in Copenhagen, Denmark, later this month. The company will also be participating in the Next20 start-up program at the event, which will...

Source: RealWire