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SALESmanago launches ‘CUPID Score’ to redefine the way marketers measure customer engagement

Submitted by Anonymous (not verified) on Thu, 02/16/2023 - 10:00

The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy and Data Kraków, Poland; 16th February 2023: Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s why Customer Engagement Platform SALESmanago has launched CUPID Score, the new industry standard to measure customer engagement and experience. CUPID Score helps marketers to understand how effective their company is...

Source: RealWire

Blind marketing: 64% of eCommerce marketers fail to measure customer engagement

Submitted by Anonymous (not verified) on Mon, 02/13/2023 - 10:33

Over half of marketers say measuring customer engagement metrics are important, but marketers lack resources to measure them regularly SALESmanago CMO calls for marketers to show customers some love this Valentine’s Day Kraków, Poland; 13th February 2023: 64% of eCommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all. That's according to new data from Customer Engagement Platform SALESmanago, which surveyed 250...

Source: RealWire

Sedex appoints new Chief Marketing Officer to drive global growth in sustainable supply chains, as company reaches 75,000 members

Submitted by Anonymous (not verified) on Thu, 01/19/2023 - 07:15

London and Chicago, 19 January 2023 Leading sustainability technology company Sedex is pleased to announce the appointment of Maurizio Capuzzo as Chief Marketing Officer. Based in North America, Capuzzo joins the company’s leadership team to further advance Sedex’s mission of making global supply chains more socially and environmentally sustainable. Capuzzo is an award-winning marketing executive with over two decades of leadership experience in marketing, strategic planning and delivering results for technology brands. His strong track...

Source: RealWire

PR “Contributing to 74% of New B2B Business Leads” According to UK Study

Submitted by Anonymous (not verified) on Tue, 12/20/2022 - 11:36

Yet, 43% of British B2B business development teams don’t use earned media London, United Kingdom - 20th December 2022: Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study - “B2B PR for Growth” - commissioned by Champion Communications. Despite this, the study also finds 43% of business development teams in British B2B companies do not see or use editorial...

Source: RealWire

C8 Consulting Launches Content Studio to Solve the Overwhelming Content Creation Crisis

Submitted by Anonymous (not verified) on Mon, 10/24/2022 - 13:31

Leading PR agency C8 Consulting launches its Content-as-a-Service offering using its expert creators to help disruptive tech brands tell compelling, credible stories that convert prospects into customers London, UK, 24th October 2022: C8 Consulting, the disruptive-tech PR agency, announced the launch of its new Content Studio service today. The C8 Content Studio will help clients achieve turbo-charged, brand exposure by developing, creating, and delivering high value, engaging content that cuts through the noise in today’s...

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WSO2 Delivers Next-Level CIAM with New Release of Asgardeo IDaaS

Submitted by Anonymous (not verified) on Mon, 10/24/2022 - 13:00

New Asgardeo IDaaS version integrates with Choreo digital PaaS to go beyond access management and help create rich, secure personalised experiences; extends CIAM beyond B2C to support robust B2B organisation management London, UK – 24th of October, 2022 – As organisations drive more of their business through digital channels, it is becoming critical to move beyond the security focus of first-generation customer identity and access management (CIAM) solutions. Enterprises instead need to create a holistic...

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SALESmanago hires C-Level Exec team to drive fourfold growth across Europe and to help eCommerce marketers grow the lean way

Submitted by Anonymous (not verified) on Mon, 09/26/2022 - 09:08

Global brands embracing the benefits of SALESmanago’s customer engagement platform include Burger King, Inglot, Roma FC, Starbucks and Victoria’s Secret 26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and become the European leader in customer engagement. The new members of the executive team include experienced...

Source: RealWire

In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox

Submitted by Anonymous (not verified) on Wed, 09/14/2022 - 14:52

Also discusses expansion of API testing schedule and feedback opportunities for MMA Germany members MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered insights on how Google’s Privacy Sandbox initiative plans to help digital marketers reach customers on multiple platforms, including mobile apps, without the use of third-party cookies. Kellner’s interview comes in advance of DMEXCO, Europe’s leading digital marketing and...

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Global digital transformation agency disrupts the UK market with world-class technology services

Submitted by Anonymous (not verified) on Tue, 08/23/2022 - 09:00

Integrated Management Systems (IMS) launches in the UK to empower businesses with technology, product strategy, and growth marketing expertise IMS opens its London office and aims to hire 100 new software engineers across the IMS Group by the end of 2023 London, UK; 23rd August 2022: Global digital transformation agency, Integrated Management Systems (IMS), has launched in the UK to empower businesses to build industry-disrupting ventures. According to Gartner, 91% of companies are engaged in...

Source: RealWire

Conversational intelligence startup Jiminny closes $16.5 million series A round

Submitted by Anonymous (not verified) on Thu, 08/11/2022 - 08:00

Investment round, led-by transatlantic growth equity firm Kennet Partners, will accelerate scaleup’s international expansion, headcount, and R&D The company is currently growing at over 150% per annum Latest major investment in the conversation intelligence market which is experiencing rapid growth 11 August 2022, London – Jiminny, a UK headquartered conversation intelligence provider supporting sales teams across the world, has closed a $16.5 million series A funding round. The round was led by Kennet Partners, a...

Source: RealWire