Having studied almost 2,300 campaigns throughout the first half of 2013, Innovid's report reveals that adding interactivity to pre-roll can increase ad engagement by 232 percentNew York, NY — July 23, 2013 — Innovid, the technology platform delivering immersive video advertising anywhere, today released its Interactive Video Advertising Benchmarks: H1 2013, the only report of its kind available to advertisers. Similar to Innovid's Q4 2012 Benchmarks, the report showed that campaigns leveraging video interactivity could...
Source: RealWire