Over half of UK shoppers can’t find basic information online

Retailers risk losing Christmas sales through poor and slow customer serviceReading, 10 December 2014, Despite online sales expected to hit £4.7 billion this Christmas [1], retailers are still not providing the right customer experience on the web. 55% of UK shoppers say they cannot find basic information, such as delivery and returns policies, on half the websites they visit, according to new consumer research commissioned by Eptica (www.eptica.com). At the same time, consumers are starting...

Source: RealWire