Tradedoubler to tackle data analysis paralysis caused by complex and fragmented marketing industry

Company launches new business intelligence tool and corporate strategy to become the leader in creating smarter results through enhanced traffic, technology and expertise 12 November, 2014: The abundance of sales and customer data available to marketers combined with a surge in complex and fragmented technologies and platforms is causing many companies to become paralysed by information and unable to act rationally, according to Tradedoubler, a leader in European performance marketing. To solve this problem, it...

Source: RealWire