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New research: 69% of online shoppers go straight to the search bar when visiting ecommerce sites, but 80% leave due to a poor experience

Submitted by Anonymous (not verified) on Wed, 02/15/2023 - 14:05

81% of ecommerce leaders say ‘rising living costs make on-site search more important for online shoppers’, but retailers are failing consumers with irrelevant search results, unnecessary friction and a lack of personalization New York, February 15, 2023—New research suggests 69% of consumers go straight to the search bar when they visit an online retailer[1], but 80% admit leaving because the on-site search experience didn’t meet their expectations. Leading retailers surveyed across North America and the...

Source: RealWire

Upstream advances in technology with financing from the National Bank of Greece

Submitted by Anonymous (not verified) on Mon, 12/19/2022 - 12:10

Trust in the leading martech company by the NBG, with 14 million euros loan London, Athens, 19 December 2022 – Upstream, the global mobile marketing technology specialist, has secured a loan agreement of 14 million euros with the National Bank of Greece. The financing, which highlights the bank's support for the country's verdant and promising technology ecosystem, will be used to refinance Upstream's lending, on even more favourable terms, and support further expansion and technological...

Source: RealWire

Meta wins 2022 UK ecommerce advertising crown, but dominance is slipping

Submitted by Anonymous (not verified) on Wed, 12/14/2022 - 09:00

UK online retailers spent 16% of their annual advertising budget in November, with slightly higher levels expected in December, according to data from Juni Gothenburg/London Wednesday 14th December 2022: Today, it's been revealed that the 2022 advertising platform of choice for UK online retailers was Meta. Data released by Juni, the financial platform built for ecommerce, has shown that 65% of UK ecommerce ad spend went on Meta owned networks Facebook and Instagram, 22.9% on...

Source: RealWire

Black Friday sales skyrocket for Upstream e-commerce partners using its mobile marketing technology

Submitted by Anonymous (not verified) on Thu, 12/08/2022 - 10:17

Mobile messaging campaigns generate 22.5x ROI in five days London, São Paulo, 08 December 2022 – Upstream, the global mobile marketing technology specialist, has announced its ecommerce customers generated a 22.5x return-on-investment (ROI) over Black Friday weekend using its mobile marketing automation platform, Grow. The results, from campaigns carried out by 16 ecommerce brands in Brazil, for the period between the day before Black Friday until Cyber Monday 2022 (November 24th to 28th), demonstrate the...

Source: RealWire

Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don't optimise now

Submitted by Anonymous (not verified) on Mon, 11/14/2022 - 10:00

74% of CMOs have already - or expect to - face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO Kraków, Poland, 14th November: Seventy four percent of CMOs have either seen - or are facing - cuts to their...

Source: RealWire

Upstream Continues Mobile Marketing Momentum with 15% Revenue Growth in The First Nine Months of 2022

Submitted by Anonymous (not verified) on Thu, 10/20/2022 - 09:52

23% rise in profit during first three quarters of the year as martech platform revenue soars Athens, London, Sao Paulo, October 20th 2022 – Upstream, the global mobile marketing technology specialist has reported a 15% rise in revenue over the first nine months of 2022. The martech expert has been transforming its business and has swiftly responded to the growing demand for digital services, following the pandemic. During the first three quarters of the year,...

Source: RealWire

Nosto named Elite Partner by Klaviyo as part of their newly-announced technology partner program

Submitted by Anonymous (not verified) on Tue, 10/11/2022 - 13:05

Nosto, already a best-in-class personalization provider in the Klaviyo ecosystem, achieves Elite Partner status as the two companies continue to grow their relationship and help brands build powerful, personalized online experiences New York, October 11, 2022—Nosto, the leading Commerce Experience Platform (CXP), has been named an Elite Partner by unified customer platform, Klaviyo. The recently launched technology partner program by Klaviyo differentiates partner status between ‘Verified’ and ‘Elite’, and aims to recognize close partner collaboration...

Source: RealWire

Upstream's Mobile Identity: Online identification and first-party data collection in a post-cookie world

Submitted by Anonymous (not verified) on Tue, 10/04/2022 - 10:01

New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder London, Sao Paulo, Athens, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology,...

Source: RealWire

In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox

Submitted by Anonymous (not verified) on Wed, 09/14/2022 - 14:52

Also discusses expansion of API testing schedule and feedback opportunities for MMA Germany members MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered insights on how Google’s Privacy Sandbox initiative plans to help digital marketers reach customers on multiple platforms, including mobile apps, without the use of third-party cookies. Kellner’s interview comes in advance of DMEXCO, Europe’s leading digital marketing and...

Source: RealWire

Property Raptor launches in the UK to bring 'AI powered matchmaking' to real estate

Submitted by Anonymous (not verified) on Thu, 09/01/2022 - 09:00

Proptech company looks to revolutionise UK real estate agencies with AI matching and productivity tools New offices in London mark Property Raptor’s plans to ramp up growth in the UK market, after successful rollout to Chestertons and Savills LONDON, UK; September 1st 2022: Property Raptor, the AI-driven, real estate software innovator, today announced its launch into the UK property market. With uncertainty around the UK property market increasing, the company is on a mission to...

Source: RealWire