Melissa Romig first started working in digital marketing in 1999, five years after the first display ad showed up on the internet and four years before Google AdSense launched. “We were basically pioneers,” she says. “Nobody knew what was going on.” Romig spent 16 years with agencies before joining MOO as its Digital Marketing […]
Learn what we did right and wrong when we launched Season 1 of Re:Growth.
If you had to, how would you put your company out of business? For Sam Mallikarjunan, that isn’t a hypothetical question: it was his mandate as the Head of Growth at HubSpot Labs. In the role, he was responsible for discovering looming threats and turning them into growth opportunities. The products that came out of […]
Jackie Davis’s career as an analyst ended when her boss sat her down and said, “Jackie, I love you. But you belong in marketing.” Since then, she has led digital marketing for some of B2B tech’s fastest-growing companies including New Relic and Atlassian. Today, Davis is the Director of Marketing, Campaigns and Operations at […]
So you’ve decided to invest in publisher advertising – you’ve chosen a great fit for your brand, written your copy and supplied a killer image. Job done. Time to sit back and relax, right? Sorry to tell you, but your work’s only just begun! Whenever you run an advertising campaign, such as sponsoring an email […]
The trick to completing a 1,000 piece puzzle is to start with the easy stuff, split the project into lots of smaller sections, and work towards the goal piece by piece. Making a great website is a giant puzzle, but products like FullStory help decode the bigger picture. Simply put, FullStory records user sessions so […]
Slack is one of the fastest growing SaaS companies of all time. Its early success can be credited to word of mouth marketing. Nowadays, it relies on a mix of digital marketing channels to drive growth. The brain behind that strategy is Holly Chen, Slack’s group growth marketing manager. Chen manages all of Slack’s digital […]
Marketing podcasts let you learn from experts and keep up with the latest trends—plus, as a bonus, you can listen in from the comfort of your office, a bus, or even a treadmill. To help you discover the best ones out there, here’s a roundup of the best B2B marketing podcasts in 2018 covering everything […]
Learn how brand helped Drift stand out against 7,000 competitors.
Ad tech is an insanely convoluted industry, dogged by gobbledygook. It’s also often said that if you can’t explain a concept to a kid, it’s probably BS. In the second of a continuing series, we attempt to explain ad tech in terms even a ten year-old would understand. Let’s see how all the advancements in […]
