Part of my job is to sell ads for our publishers. Over the last three years I’ve noticed a clear pattern. If you’re a good marketer, you have a good handle on your campaigns; you know how to optimize, you know how to test, and you know how to track.
However, each week I talk to a handful of folks who are looking to make a buy and really want to get advertising right, but don’t know the basics. I completely understand, as the advertising ecosystem is overwhelming and it’s hard to know where to start.
So, I compiled everything I commonly explain to new marketers and came up with the outline for our recent ebook.
Here’s what we cover:
- The Basics: Goals, leads, results
- Where to Advertise: The top four online advertising channels
- How to Do It: Landing page & display ad best practices
- Measuring Up: Measuring KPIs, setting up conversion tracking, establishing budgets
After showing the ebook to a few folks, the positive feedback was overwhelming. We had a chance to interview real industry experts and share helpful insights. I’m really excited to be able to share this resources with future marketers I meet, and I hope you find value in it too.
Take a look and let me know what you think.