Weve's 'Pouch' built using Proxama's TapPoint® Platform London, UK, 18 February 2014: Proxama PLC (AIM: PROX), the global platform provider of mobile proximity marketing, mobile wallet and payment solutions, has been selected by Weve, a joint venture between the UK's three largest mobile network operators; as its partner in the development of its mobile loyalty service. Proxama's TapPoint® platform will form the technology foundation for Pouch, Weve's Alpha loyalty service, enabling in-app engagement and loyalty...
Source: RealWire