KLM achieves 72% click through rates for email campaign with WebtrendsLONDON, UK 8th JULY 2014 - Webtrends, the global leader in digital marketing solutions, today announced that leading travel company, KLM, has implemented its Analytics, Optimize and Streams solutions, resulting in a significant rise in the success of KLM's email marketing campaigns.Webtrends Analytics has empowered KLM to maximise its email marketing strategy using data-driven evidence and knowledge, allowing KLM to have a better understanding of...
Source: RealWire