You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though sometimes it captures little truths that are quietly sweet and evocative. This spot from multicultural agency Alma zeroes in on a great cultural insight in the Mexican-American community: what happens when a father and his friends still unequivocally support Mexico, while the son, as secretly as he can, roots for the U.S. The ad was directed by Diego Luna, still perhaps best known as Gael García Bernal's co-star in 2001's Y Tu Mamá También. The humor is broad, and the acting isn't subtle, yet it's one of those ads you can't help but like. Shot in both English and Spanish, it breaks Thursday and will air in general market and Hispanic media throughout the World Cup. Credits below. brightcove.createExperiences(); CREDITS Client: McDonald's Agency: Alma Chief Creative Officer: Luis Miguel Messianu Senior Vice President, Executive Creative Director: Alvar Suñol Creative Director, Copywriter: Jorge Murillo Associate Creative Director, Art Director: Serge Castagna Executive Producer: Rodrigo Vargas Account Director: Marta De Aguiar Account Supervisor: Ana Silva Director: Diego Luna Production House: Canana Films Postproduction House: 2105 Editorial Editor: Alejandro Santangelo Music House: Personal Music Color Correction: Co. 3