Here's a solution to a problem you rarely think about but might occasionally fall victim to. Domino's Pizza in Brazil is so intent on convincing you that it will deliver you a pizza instead of a deformed pile of cheese and sauce that it has created an elaborate, pizza-stabilizing device to be mounted on the back of delivery motorcycles. Created by agency Artplan, the device consists of a platform on two hemispheres that pivot to compensate for any tilting caused by turning, riding on a hill or hitting a speed bump. The cube holding the device glows at night, probably to strengthen the illusion that Domino's is carrying around something important as opposed to just a lazy man's dinner. This technique reportedly will be expanded to roughly 10,000 Domino's locations worldwide, meaning that soon, you too may be able to gawk at one in real life. Makes you wonder how we've gotten by without this revolutionary discovery. CREDITS Client: Domino's Agency: Artplan, Brazil Art Direction: Augusto Correia Copy: Henrique Louzada, Pedro Rosas Creative Technologist: Leonardo Marçal Executive Creative Director: Roberto Vilhena Creative Director: Alessandra Sadock, Gustavo Tirre Account Manager: Fernanda Cunha Project Manager: Guilherme Rahde Operation Manager: Ronaldo Martins Producer: Ana Paula Aguiar, Davi Vidal Mockup Designer: Osmar Souza 3D Artist: Marcello Pereira Agency Producer: Ana Ourique, Daniel Fagundes, Marcela Monteiro Production Company: Tycoon, Mouse House Director: Kiko Lomba, Bruno Miguel Filmmaker/Designer: André Belaggio Producer: Samara França Photographer: Fernando Alan, Handam, Bruno Foscaldo Product Engineer: Newton Natal Junior Editor: Augusto Correia Client Manager: Henrique Pamplona