Next time you're out at bar tying one on, you might want to reconsider your choices—if you happen to be drinking in Japan. Ogilvy & Mather and bar chain Yaocho bring us this glimpse into a strange phenomenon in Japan where lots of people apparently literally drink till they drop, and sleep on the street. To curb this disturbing trend, the slumped-over drunks are made into PSA billboards—framed within a square of white tape and adorned with the hashtag #NOMISUGI, which translates to "too drunk." Instagram users all over Japan have been capturing these impromptu ads, which are an effort to shame people into behaving better. We're not sure if it's staged or not, but it's a hilarious concept, and worth a look below. Via Ads of the World. CREDITS Client: Yaocho Agency: Ogilvy & Mather, Japan Chief Creative Officer: Ajab Samrai Creative Directors: Yasuhito Imai, Federico Garcia Copywriter: Federico Garcia Art Director: Junkichi Tatsuki Production Company: Babel Label Director: Kentaro Shima