According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion.
According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion.
Fox News Media joins CNN and CNBC in partnering with Kalshi.
Fox News Media joins CNN and CNBC in partnering with Kalshi.
Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide
Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide
Is the casual on-air look of news shows a threat to the set design business?
Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated AI-powered measurement solution.
Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking.
The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer