What’s In A Name?
Submitted by Anonymous (not verified) on Mon, 06/02/2014 - 00:06Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still a contentious topic:
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Pandas, Penguins, and Popsicles
Submitted by Anonymous (not verified) on Sat, 05/31/2014 - 13:37Are you still working through your newsfeed of SEO material on the 101 ways to get out of panda 4.0 written by people that have never actually practiced SEO on their own sites?
Please Remove My Link. Or Else.
Submitted by Anonymous (not verified) on Fri, 05/23/2014 - 09:27Getting links removed is a tedious business.
It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of "suggesting" webmasters jump through hoops in order to physically remove links that the webmaster suspects are bad, rather than Google simply ignoring the links that they’ve internally flagged, is causing frustration.
Google Helpouts Twitter Spam (Beta)
Submitted by Anonymous (not verified) on Fri, 05/16/2014 - 10:01Google is desperate to promote Helpouts. I first realized this when I saw the following spam message in my email inbox.
Shortly after a friend sent me a screenshot of a onebox promoting Helpouts in the SERPs.
That's Google monopoly and those are Google's services. It is not like they are:
- being anti-competitive
- paying others to spam other websites
Let's slow down though. Maybe I am getting ahead of myself:
What’s Wrong With A/B Testing
Submitted by Anonymous (not verified) on Tue, 04/22/2014 - 07:19A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates.
Learn Local Search Marketing
Submitted by Anonymous (not verified) on Mon, 04/21/2014 - 13:07Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search.
Google's Effective 'White Hat' Marketing Case Study
Submitted by Anonymous (not verified) on Tue, 04/15/2014 - 08:20There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering.
One is white hat and the other is black hat.
With the increasing search ecosystem instability over the past couple years, some see these labels constantly sliding, sometimes on an ex-post-facto basis, turning thousands of white hats into black hats arbitrarily overnight.
Are you a white hat SEO? or a black hat SEO?
Do you even know?
The Positive Negative SEO Strategy
Submitted by Anonymous (not verified) on Tue, 04/01/2014 - 12:34There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault, it still took months to get their rankings back.
Some sites aren't that lucky. Some sites don’t get their rankings back at all.
Bing Lists 'Alternatives' In Search Results
Submitted by Anonymous (not verified) on Sun, 03/30/2014 - 00:23Bing recently stated testing listing 'alternatives' near their local search results.
I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the format proposed in Google's ongoing monopolistic abuse case in Europe:
Flip Guest Blogging on its Head, With Steroids
Submitted by Anonymous (not verified) on Wed, 03/19/2014 - 19:09Guest blogging was once considered a widely recommended white hat technique.
Today our monopoly-led marketplace arbitrarily decided this is no longer so.
Stick a fork in it. Torch it. Etc.