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Luxury brand Diane von Furstenberg attributes 11% of revenue being driven by personalization

Submitted by Anonymous (not verified) on Thu, 08/23/2018 - 15:04

After online overhaul, Qubit Pro and Qubit Aura used to create seamless multi-channel visitor journeys[NEW YORK - 23 AUGUST 2018] - Using the Qubit Pro personalization platform and Qubit Aura, the product discovery solution for mobile web, Diane von Furstenberg (DVF) has been able to leverage Qubit’s proprietary machine learning technology to create in-the-moment experiences - serving the right message, offer or product in the right place and at the right time, increasing brand engagement...

Source: RealWire

Former eBay Executive Joins Amplience as Chief Revenue Officer

Submitted by Anonymous (not verified) on Tue, 08/14/2018 - 12:48

Michael Jones brings leadership experience in ecommerce, mobile commerce and Software-as-a-Service to Amplience as customers adopt its Content Management platform globallyNEW YORK, August 14, 2018 -- Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, today announced that Michael Jones has been appointed Chief Revenue Officer to support the company’s ongoing global growth and help customers deliver compelling, personalized experiences that increase revenues. As Chief Revenue Officer, Jones is responsible for all...

New Research: Financial Services Brands Can Win in Google Searches by Targeting 'Direct Answers'

Submitted by Anonymous (not verified) on Tue, 07/31/2018 - 12:15

Searchmetrics Study finds 27% of finance-related Google searches trigger Direct Answers boxes, giving finance brands a valuable branding and traffic opportunitySan Mateo, July 31, 2018 ‒ Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers, new research from SEO and content marketing firm Searchmetrics reveals. Brands such as Bankrate.com, Investopedia.com and Wellsfargo.com are already successfully doing this.“Often called ‘position...

Source: RealWire

APAC Brand Leaders and Marketers to join the 'Content Marketing Summit Asia' in Singapore on Aug 15, 2018

Submitted by Anonymous (not verified) on Thu, 07/26/2018 - 11:55

Limited Delegate / Membership and registrations are now available.Innovative content creators may explore collaboration and partnerships. Singapore, July 26, 2018: The upcoming ASEAN edition scheduled to be held on August 15, 2018 at Singapore will host over 30 C-Suite global experts and practitioners from leading brands such as P&G, Nestle, Ericsson, SGInnovate, Under Armour, AON, Honeywell, Intel, Cisco, Dolby, Prudential, Temasek, Kayak and others. Over 400 delegates shall join the forum to acquire knowledge, get actionable...

Source: RealWire

Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector

Submitted by Anonymous (not verified) on Thu, 07/05/2018 - 11:36

Latest connector supports creation of Custom Audiences in Google or FacebookEnriches audience-building capabilities with advanced profile creationOvercomes privacy concerns with compliant customer data captureEnables real-time orchestration of digital advertisingSunbury-on-Thames, 5th July 2018: The latest version of the Celebrus Customer Data Platform (CDP) from D4t4 Solutions Plc has already added new features in the areas of Adobe Experience Cloud integration, audience segmentation and support for Apache Hive open-source data warehouse. The final headline feature is its...

Searchmetrics Creates Digital Strategies Group

Submitted by Anonymous (not verified) on Thu, 06/14/2018 - 12:10

The Searchmetrics Digital Strategies Group offers data and consulting services to brands and agency partners seeking consistent revenue gains from earned media San Mateo, June 14, 2018 ‒ Searchmetrics, the leader in search and content optimization, today announced the launch of the Searchmetrics Digital Strategies Group, a services and consulting practice that helps brands and agencies deliver predictable wins in earned media marketing. Guided by insights gained using award-winning Searchmetrics content marketing software, a team...

Source: RealWire

VIOOH, The New Global Platform Transforming The Out-Of-Home Advertising Sector By Enabling Industry-Wide Cooperation

Submitted by Anonymous (not verified) on Tue, 06/12/2018 - 16:06

London, 12th June 2018 – Today, VIOOH – pronounced ‘view’ – a global, open and independent platform, combining automation, programmatic and traditional buying models, is launching in the UK and the US. This new platform heralds a new era of cooperation across the out of home industry, connecting media owners and buyers.Designed by Out of Home (OOH) experts for the OOH industry and backed by advertising powerhouse JCDecaux, VIOOH offers all media owners and buyers...

Source: RealWire

New Influencing Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry

Submitted by Anonymous (not verified) on Tue, 06/12/2018 - 12:48

For every £1 spent on beauty influencers in 2017, brands secured an average ROI of £8.81Instagram overtakes YouTube as the number one channel for beauty brand promotionDigital beauty influencers have replaced celebrities as main choice for talent collaborations80% say influencers are pivotal in influencing the opinions and buying decisions of millennial customersLondon, United Kingdom: Consumers are no longer shopping for beauty the way they used to and the industry has moved at a transformative speed...

Source: RealWire

CleverTouch helps marketers ‘Level Up’ with Marketo and Pardot Certification Program

Submitted by Anonymous (not verified) on Wed, 05/23/2018 - 09:00

New comprehensive training initiative provides bespoke Marketing Automation training to guarantee platform certificationAlresford, May 23rd, 2018 – CleverTouch, Europe’s leading Marketing Automation consultancy and service provider, today announced its ‘Level Up’ Marketo and Pardot certification program. The program provides expert Marketo and Pardot training for marketers looking to become the internal experts and to further progress their careers.With the Level Up program, CleverTouch will provide expert training in digital assets and data in the client’s...

Source: RealWire

Confirmit Announces 2018 ACE Award Winners

Submitted by Anonymous (not verified) on Wed, 05/16/2018 - 08:15

Clients recognised for success in Customer Experience programmes and commitment to driving business change and ROILondon, UK, Oslo, Norway and New York, NY – 16 May 2018: Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee, and Market Research today announced the winners of the 2018 Confirmit ACE (Achievement in Customer Excellence) Awards. Established in 2005, the annual award programme recognises Confirmit clients who demonstrate proven excellence and innovation in their...

Source: RealWire