OpenAI is projecting $100 billion in ad revenue by 2030. Emarketer puts the ceiling for the entire chatbot ad market at just $5.41 billion.
A new film is the latest from the company’s “Keep Thinking” campaign
CNN CEO Mark Thompson is reportedly unsure of what to expect.
Commerce Media Meetup aims to support a growing pool of industry talent in retail hubs.
Fox News was the most-watched cable news network during Independence Day celebrations.
Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its new commerce marketing agency of record following a competitive review. […]
The Publicis Media agency held onto the CPG giant in the US after WPP picked up the European business last fall.
Elsewhere, commerce media execs aim to solve an educational and networking gap in the industry.
The exec behind OpenAI’s ad push will become a part-time advisor following a prolonged recovery from chronic illness.
Gen Z isn't incapable of paying attention, they're just decisive about what deserves it—especially in today’s over-saturated media environment.
