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Anthony Collins Solicitors Opts For Zylpha Bundling

Award-winning law firm, Anthony Collins Solicitors, has chosen Zylpha’s bundling for legal and court documents. The solution will be used in conjunction with the practice’s iManage case management software.With high-quality support for a range of specialist sectors – charities, education, health and social care, social housing, local government, social business, and private individuals – efficient document management systems are crucial to the smooth running of the practice. One element of this is legal document bundling,...

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Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany

Berlin, 8.2.2019: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald's, Unilever, Coca Cola, and others—new companies including MasterCard, ING, Twitter, Wetter.com, Ogury, TAB, YOC, and Groundtruth are now among the list of active members in Germany. The mutual goal of the companies is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer...

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Study: Social media has the least influence on retail technology purchases

Research from CCgroup reveals the biggest influences on technology vendor selection by major UK retailersLondon, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology...

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Womble Bond Dickinson Equips Real Estate Team With Zylpha's eDRS Integration

The real estate team at law firm Womble Bond Dickinson (WBD) has chosen Zylpha’s integration to HM Land Registry’s eDRS (electronic Document Registration System). The integration, with the firm’s existing Visualfiles case management system, streamlines conveyancing processes, delivering significant time savings and process efficiencies. Zylpha’s widely acclaimed integration achieves this by making it easier for users to submit requests with all the relevant information returned and subsequently stored in Visualfiles. Time savings of 70% over...

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Technology is key to the future of the high street

Marketing technology will be a driving factor in the survival of high street retailers, says retail guru Mary Portas.On 17 January Mary Portas will address over 700 senior UK marketers at industry forum ITG Live in Birmingham. At the event, Portas will discuss the future of retail and the important role technology will play in influencing the ways consumers purchase.“Many people think there’s a divide between online customer interaction and the brick-and-mortar experience,” says ITG...

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Dux-Soup launches Turbo Edition for smarter, streamlined online lead generation

LinkedIn automation tool integrates with CRM systems to eliminate manual tasks and improve efficiencyHolland, 14th January, 2019: Dux-Soup (www.dux-soup.com), developer of the popular Chrome-based LinkedIn extension, has today announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and lead management platforms such as HubSpot, Marketo, Eloqua, Salesforce, Pipedrive, Zoho, Salesflare and Mailchimp, as well as recruitment ATS systems.

Zylpha Signs With DocuSign

Leading UK legal systems innovator Zylpha (www.zylpha.com) has signed a strategic partnership agreement with DocuSign. Under the terms of the agreement, Zylpha will offer DocuSign’s eSignature systems to Visualfiles and iManage users, alongside it’s widely acclaimed bundling technology. DocuSign allows legal documents to be signed with just a simple click anywhere, anytime from any web enabled device. With DocuSign, users eliminate postal delays and risks, boost compliance and future proof ongoing system investments.From document preparation,...

Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new report finds

Top findings: The majority of consumers express a preference for influencers who create authentic, engaging content90% of marketers say proving authenticity is critical to the future of influencer marketing85% of marketers say engagement data is the biggest metric of success for influencer marketing‘Fake followers’ ranks as number one concern within influencer marketing London. New York. (14 November, 2018): The ‘Influencer Marketing 2020’ report, published today by Influencer Intelligence in association with Econsultancy, found that for...

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CleverTouch Marketing Awarded 2019 'Best Company to Work For' Accreditation

Alresford-based company awarded two-star accreditation by Best CompaniesAlresford, UK, November 13, 2018 – CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been awarded a two-star accreditation by Best Companies, the leading engagement agency behind the coveted Sunday Times 100 Best Places to Work list.The accreditation is the second-highest standard available and recognises CleverTouch as an employer with an ‘outstanding’ commitment to workplace engagement. The accreditation is based on several factors, including...

Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA)

BERLIN, GERMANY – November 8, 2018: In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack of a better alternative[1]. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists focussing on key features and implementation.Multi-touch attribution (MTA) enables marketers to track customer journeys...

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