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A third of CMOs don't trust their marketing data according to Adverity research

Submitted by Anonymous (not verified) on Mon, 11/15/2021 - 12:58

Only 40% feel their audience building and targeting capability is strong 54% of C-suite respondents recognise manual data wrangling as a significant challenge 38% cite measuring ROI on marketing spend as an issue 15 November 2021 – London, UK: Over one-third of Chief Marketing Officers (CMOs) don’t trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers...

Source: RealWire

Tecan Selects Forsta to Advance Its Voice of the Customer Programme

Submitted by Anonymous (not verified) on Thu, 11/11/2021 - 09:00

Leading laboratory instruments and solutions company chooses Forsta’s customer experience platform New York, NY, Oslo, Norway and London, UK – November 11, 2021 – Forsta, the leading Customer Experience and Research Technology company created by the merger of Confirmit, FocusVision and Dapresy, today announced it has been selected for a Voice of the Customer (VoC) programme by Tecan, the leading global provider of laboratory instruments and solutions in biopharmaceuticals, forensics and clinical diagnostics. Forsta will...

Source: RealWire

“We Progress Together” – Goldiee Praises Domino Partnership Following Domino Cloud Success

Submitted by Anonymous (not verified) on Wed, 11/10/2021 - 08:00

The Goldiee Group (Goldiee), one of India’s largest producers of spices and food products, has praised its longstanding relationship with Domino Printing Sciences (Domino), having enhanced its coding and marking capabilities with remote monitoring from the Domino Cloud. “For today’s market, Goldiee only knows and trusts Domino to provide reliable coding and marking solutions,” says Som Prakash Goenka, Co-Founder, Goldiee. “We have always been a progressive company – in terms of our operations, our...

Source: RealWire

Upstream appoints George Kalyvas as Chief Commercial Officer to oversee market growth acceleration

Submitted by Anonymous (not verified) on Wed, 11/03/2021 - 15:20

Upstream’s Chief Operating Officer takes on extended CCO duties as part of a newly expanded role as pioneering mobile marketing platform gains momentum London, November 03, 2021 – Mobile marketing automation leader Upstream has appointed George Kalyvas as its new Chief Commercial Officer (CCO). Kalyvas – currently Chief Operating Officer and a 12-year veteran at the company – takes on an extended role to ensure seamless to market leadership and execution. Upstream announced the new...

Source: RealWire

MMA Germany Brings the Mobile Maturity Self-Assessment tool to Global Brands

Submitted by Anonymous (not verified) on Fri, 10/22/2021 - 08:45

Learn how your company performs on mobile with a self-assessment tool developed by experts from Google, Facebook, Adjust, and Ogury. MUNICH, 22nd October — MMA Germany teamed up with mobile experts from Google, Facebook, Adjust, and Ogury to develop a tool that allows companies to assess their mobile readiness in less than 20 minutes. The Mobile Maturity Self Assessment examines areas such as organization, measurement, marketing, and product (e.g. UX). Companies gain valuable insights regarding...

Source: RealWire

Macro 4's information management suite extends personalization and business intelligence capabilities

Submitted by Anonymous (not verified) on Wed, 10/20/2021 - 11:06

Columbus version 9 keeps strong focus on digital customer communications Crawley, UK, October 20, 2021 – Macro 4, a division of UNICOM® Global, has today released the new generation of its Columbus enterprise information management (EIM) suite. Columbus version 9 builds on the software’s digital transformation capabilities, introducing additional features to personalize multi-channel customer engagement and generate better business intelligence. Dynamic personalized experiencesColumbus manages the interactions between diverse systems, people and channels to deliver personalized...

72% of Consumers Are More Likely to Return to a Brand that Creates a Strong Online Community, Amity Research Finds

Submitted by Anonymous (not verified) on Fri, 10/15/2021 - 08:00

London. 15, October 2021: Amity, the leading technology platform that powers in-app social experiences, today reveals the results of research which highlights the importance of brands creating online communities to engage with their customers. Almost three-quarters (72%) of the consumers polled say they would be more likely to return to a brand that creates a strong online community, while almost two-thirds (63%) admit they are more likely to buy from a brand that leverages engaging...

Source: RealWire

Breuninger: Carsten Hendrich is named Chief Brand Officer

Submitted by Anonymous (not verified) on Tue, 09/28/2021 - 11:50

Strengthening the brand strategy Stuttgart, 28 September 2021 In the future, Breuninger will concentrate its brand expertise even more strongly. As Chief Brand Officer (CBO), Carsten Hendrich will be responsible for Breuninger's brand strategy starting 18 October 2021. He reports directly to Breuninger CEO Holger Blecker. In order to advance the marketing issues of brand strategy, creative content, emotional branding, cross-channel and digital brand marketing, Breuninger plans to more effectively bundle together its brand divisions...

Source: RealWire

Newsflare's video delivers Ole Interactive 5x Revenue Growth

Submitted by Anonymous (not verified) on Thu, 09/23/2021 - 08:00

23rd September 2021 London and New York: Newsflare, the world-leading premium user-generated video (UGV) marketplace, today announced that it is working in partnership with Ole Interactive to build a video-first strategy aimed at differentiating the content it develops and manages for some of the largest media brands in Latin America. In just six months this strategy has delivered a huge 5x revenue growth. Ole Interactive is part of Ole Communications, co-founder of media groups...

Source: RealWire

Applegate and Visable: B2B platform providers forge strategic partnership to strengthen international trade of UK-based businesses

Submitted by Anonymous (not verified) on Wed, 09/22/2021 - 11:54

Paris / Hamburg / Barnstaple, 22 September 2021 – Visable, the parent company of Europe’s leading online B2B platforms EUROPAGES and wlw (formerly "Wer liefert was"), and Applegate, the premier B2B marketplace in the United Kingdom, have entered into an exclusive partnership. As the official reselling partner in the UK, Applegate is able to offer listings and additional online marketing services on EUROPAGES and wlw alongside its own AI-based sourcing platform. As a result, companies...

Source: RealWire