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AIA Worldwide Wins Two RAD Awards

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 12:21

RADs bring total of industry awards for AIA's work with engineering and technology company Thales to sixLONDON January 31, 2014 - AIA Worldwide, the global, technology-enabled recruitment advertising agency, announced today that it has been recognised with two RAD awards at a prestigious ceremony held at the Grosvenor House Hotel on 30 January. The awards highlight the creative, innovative, and effective recruitment advertising and software solutions that AIA continues to deliver across its diverse client...

Source: RealWire

Online Brands Not Doing Enough to Guard Against a Google Penalty, says Searchmetrics

Submitted by Anonymous (not verified) on Thu, 01/30/2014 - 14:05

It's easy to fall foul of Google's rules says founder of digital marketing software and service company New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners - including many top online brands - may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic...

Source: RealWire

EPiServer 7.5 CMS Platform Enables Marketers to Improve Content Marketing Strategies to Better Engage with Customers

Submitted by Anonymous (not verified) on Tue, 01/28/2014 - 14:39

Digital marketing solutions provider's latest platform enables seamless interaction with connected consumers, leveraging content and mobility to drive top-end business resultsLONDON, United Kingdom - January 28, 2014: EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer 7.5 CMS. The newly updated platform provides marketers with the ability to atomize content, allowing them to produce and replicate relevant content across a variety of channels and best suit...

Source: RealWire

A penny for your thoughts? Invitations to tender influenced by thought leadership, says MindMetre Research

Submitted by Anonymous (not verified) on Tue, 01/28/2014 - 13:53

Invitations to tender influenced by thought leadershipLondon, 28th January 2014 - Thought Leaders, people or businesses that are recognized as expert and authoritative in their market, are more likely to be called to tender say 72% of UK businesses. But the material they publish must be genuinely informative and credible.This is the key finding of a survey of over 2,000 UK companies by consumer and business analyst MindMetre Research. The sample, broadly representative of UK...

Source: RealWire

Specific Media’s TV Audience Segments bridges the Digital-TV divide for advertisers

Submitted by Anonymous (not verified) on Tue, 01/28/2014 - 12:15

Specific Media launches unique targeting capability in association with Nielsen: King and Virgin Holidays already on boardLondon, 28 January, 2014: Specific Media announces the launch of TV Audience Segments (TVAS), a unique targeting solution that allows advertisers to accurately reach online users based on their TV viewing. By fusing data from the most trusted industry sources, Nielsen and BARB (Broadcasters' Audience Research Board), the solution allows for a truly robust cross-media campaign.The solution enables advertisers...

Source: RealWire

Confirmit SODA 3.0 Pushes Market Research Operations Management to New Heights

Submitted by Anonymous (not verified) on Tue, 01/28/2014 - 09:00

Full-service mobile app radically increases the value of feedback and insight through Market Research programmesLondon, UK and Oslo, Norway and New York, NY: January 28th, 2014: Confirmit today announced Version 3.0 of its award winning mobile App, SODA - The Survey On Demand Application. Confirmit SODA enables enterprises and Market Research agencies to capture in-the-moment feedback from respondents, whether they are consumers or employees, providing unbeatable insights into experiences. Version 3.0 features extensive new programme...

Source: RealWire

Confirmit Acquires Social Intelligence and Text Analytics Innovator Integrasco

Submitted by Anonymous (not verified) on Wed, 01/22/2014 - 14:23

Merger brings together best of breed companies to create unparalleled insight opportunitiesLondon, UK and Oslo, Norway and New York, NY: January 22nd, 2014: Confirmit has today announced the acquisition of Integrasco, a leader in social intelligence and text analytics. The acquisition brings advanced technologies for capturing social insights and analysing unstructured text into the Confirmit portfolio of software offerings for Customer Experience, Employee Engagement and Market Research.Integrasco is a leader in analytical technology solutions and...

Source: RealWire

Marketing Automation Vendor SENSORPRO Announce New SMS App

Submitted by Anonymous (not verified) on Tue, 01/14/2014 - 13:26

SENSORPRO, the marketing automation platform trusted by brands and preferred by agencies, today announced their new SMS app at the National Retail Federation Annual Convention and Expo being held in New York's Javits convention centre. The new SMS capability is completely integrated with the SENSORPRO existing offering of email marketing, marketing automation and surveys. "Now, text messaging need not be left out in the cold from your other online marketing activities" said Chris Byrne, CEO...

Source: RealWire

Beehive Research Continues to Innovate with Confirmit

Submitted by Anonymous (not verified) on Tue, 01/14/2014 - 09:07

Pioneering research business extends commitment to best of breed solutionLondon, UK and Oslo, Norway and New York, NY: January 14th, 2014: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research is pleased to announce that Beehive Research, an independent Market Research and Insight consultancy, has renewed its long-standing commitment to Confirmit with a new three year contract. Confirmit will continue to underpin Beehive's global panel research, customer and employee engagement...

Source: RealWire

Tquila Joins ExactTarget Orange Partner Network, strengthening its position as the leaders in digital consulting

Submitted by Anonymous (not verified) on Mon, 01/13/2014 - 13:59

13th January, 2014 - London, UKTquila, a Salesforce Platinum Partner and market-leader in cloud based Enterprise Software has been awarded Partner status by ExactTarget Marketing Cloud and will join the Orange Partner Network. The partnership enables Tquila to expand its service to customers, offering marketers new solutions to power digital marketing across email, mobile, social media and the web.As an ExactTarget Orange Partner, Tquila provides clients a seamless experience by combining its deep expertise in...

Source: RealWire